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*Certified Distinction Grade Work* Contains and covers all aspect of Unit 28 Learning Aim A,B, and C with the highest quality:
Learning aim A: Investigate the role of branding in a selected business
Learners will understand the principles of branding, the value of a brand and the benefits and
drawbacks of branding to a business.
A1 Principles of branding
• Product: good or service.
• Branding: the elements that define the image, ethos and tone of a business and its
products.
• Bran...
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