Unit 1 Developing New Business Ideas (busu1)
PEARSON (PEARSON)
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theme 1 markets
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---3April 2023
- 1.1.1
The market
a) Mass markets and niche markets
b) Dynamic markets
c) How competition affects the market
d) The difference between risk and uncertainty

1.1.2
Market research
a) Product and market orientation
b) Primary and secondary market research data (quantitative and qualitative)
c) Limitations of market research


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£12.99 More Info
maariyahpopat
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Summary
Summary Unit 1 - Developing New Business Ideas market position
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--4April 20232022/2023Available in bundle
- a) Market mapping 
b) Competitive advantage of a product or service 
c) Thepurposeofproductdifferentiation 
d) Adding value to products/services
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£7.49 More Info
maariyahpopat
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Summary
Summary Unit 1 - Developing New Business Ideas market research
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--6April 20232022/2023Available in bundle
- a) Product and market orientation 
b) Primary and secondary market research data (quantitative and qualitative) used to: 
o identify and anticipate customer needs and wants o quantify likely demand 
o gaininsightintoconsumerbehaviour 
c) Limitationsofmarketresearch,samplesizeandbias 
d) Use of ICT to support market research: 
o websites 
o social networking 
 o databases 
e) Market segmentation
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£5.99 More Info
maariyahpopat
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Summary
Summary Unit 1 - Developing New Business Ideas the market
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--5April 20232022/2023Available in bundle
- a) Mass markets and niche markets: o characteristics 
-market size and market share, brands 
b) Dynamic markets: 
- online retailing 
-how markets change 
- innovation and market growth, adapting to change 
c) How competition affects the market 
d) The difference between risk and uncertainty
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£7.49 More Info
maariyahpopat
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Lecture notes
Unit 1 Economics full notes and in depth analysis
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---27January 20232022/2023
- A in-depth analysis of all theme 1 content and all key cards/revision notes provided. This document is designed to help you do well in your theme 1 economics (introduction to markets and the economic problem ) by using my personal notes and detailed examples.
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£7.29 More Info
chriskerr9999