Unit 1 Developing New Business Ideas (busu1)

PEARSON (PEARSON)

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Summary  Unit 1 - Developing New Business Ideas market position
  • Summary

    Summary Unit 1 - Developing New Business Ideas market position

  • a) Market mapping b) Competitive advantage of a product or service c) Thepurposeofproductdifferentiation d) Adding value to products/services
  • maariyahpopat
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Summary  Unit 1 - Developing New Business Ideas market research
  • Summary

    Summary Unit 1 - Developing New Business Ideas market research

  • a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gaininsightintoconsumerbehaviour c) Limitationsofmarketresearch,samplesizeandbias d) Use of ICT to support market research: o websites o social networking o databases e) Market segmentation
  • maariyahpopat
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Summary Unit 1 - Developing New Business Ideas the market
  • Summary

    Summary Unit 1 - Developing New Business Ideas the market

  • a) Mass markets and niche markets: o characteristics -market size and market share, brands b) Dynamic markets: - online retailing -how markets change - innovation and market growth, adapting to change c) How competition affects the market d) The difference between risk and uncertainty
  • maariyahpopat
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Unit 1 Economics full notes and in depth analysis
  • Lecture notes

    Unit 1 Economics full notes and in depth analysis

  • A in-depth analysis of all theme 1 content and all key cards/revision notes provided. This document is designed to help you do well in your theme 1 economics (introduction to markets and the economic problem ) by using my personal notes and detailed examples.
  • chriskerr9999
    £7.29 More Info
unit 1 A3
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    unit 1 A3

  • na
  • leeepps
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unit 1 A2
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    unit 1 A2

  • na
  • leeepps
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level 3 business unit 1 A1/A2/A3
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    level 3 business unit 1 A1/A2/A3

  • n/a
  • leeepps
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Aiming-for-an-A-in-A-level-Business pages
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    Aiming-for-an-A-in-A-level-Business pages

  • common need for business students, within single programmes, to generate an extensive range of written genres which can. include essays
  • studybusiness101
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