BUSI 2065 Management Strategy

University of Nottingham Malaysia

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Full notes for BUSI 2065 Management Strategy
  • Lecture notes

    Full notes for BUSI 2065 Management Strategy

  • Full notes for the Management Strategy module. Includes: Introduction to Strategy; Analysing external and internal environments-PESTEL, Porter’s, Resource-based view; Value Chain; Sustainable competitive advantage; Corporate and business level strategies; strategy and structure; innovation strategy and strategic change.
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