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Unit 3- decision making for marketing

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Advantages and Disadvantages of marketing objectives:

ads- specific objectives can be set, can be motivating for staff, all members of the department have a common goal disads- external changes are not always easy to predict, internal changes affect marketing objectives, objectives set can be too ambitious or unrealistic

What are some potential problems with setting marketing objectives?

- fast changing external environment potential conflict between marketing objectives - easy to be too ambitious with marketing objectives

What is people?

the people who make contact with customers in delivering the product

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