WSET DIPLOMA - D2 - CH 11 - SETTING THE OBJECTIVES OF THE
MARKETING STRATEGY QUESTIONS WITH CORRECT ANSWERS
2025/2026
What Lare Lthe Lfour Lkey Lareas Lthat Lthe Lobjectives Lof La Lmarketing Lstrategy Lshould
Lcover? L- LCORRECT LANSWER L-Type Lof LmarketingBstrategy
Aims Lof Lmarketing Lstrategy
How Lto Lgauge Lsuccess
How Lmuch Ltime Lshould Lit Ltake L(short Lterm Lvs LlongBterm)
Types Lof Lmarketing Lstategy? L- LCORRECT LANSWER L-Mass L- Lwhole Lmarket Lusually Lfor
Llarger Lbrands LNiche L- Lsingle Lsegment
Multiple L- Lnumerous Lsegments Lfor La Lbrand
Examples Lof Laims Lof La Lmarketing Lstategy? L- LCORRECT LANSWER L-launch La Lnew Lproduct
communicate Limprovements Lto Lexisting Lproduct
increase Lsales Lor Lmarket Lshare
improve Lbrand Lawareness Land/or Lidentity
MARKETING STRATEGY QUESTIONS WITH CORRECT ANSWERS
2025/2026
What Lare Lthe Lfour Lkey Lareas Lthat Lthe Lobjectives Lof La Lmarketing Lstrategy Lshould
Lcover? L- LCORRECT LANSWER L-Type Lof LmarketingBstrategy
Aims Lof Lmarketing Lstrategy
How Lto Lgauge Lsuccess
How Lmuch Ltime Lshould Lit Ltake L(short Lterm Lvs LlongBterm)
Types Lof Lmarketing Lstategy? L- LCORRECT LANSWER L-Mass L- Lwhole Lmarket Lusually Lfor
Llarger Lbrands LNiche L- Lsingle Lsegment
Multiple L- Lnumerous Lsegments Lfor La Lbrand
Examples Lof Laims Lof La Lmarketing Lstategy? L- LCORRECT LANSWER L-launch La Lnew Lproduct
communicate Limprovements Lto Lexisting Lproduct
increase Lsales Lor Lmarket Lshare
improve Lbrand Lawareness Land/or Lidentity