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WSET DIPLOMA - D2 - CH 11 - SETTING THE OBJECTIVES OF THE MARKETING STRATEGY

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WSET DIPLOMA - D2 - CH 11 - SETTING THE OBJECTIVES OF THE MARKETING STRATEGY

Institution
WSET DIPLOMA
Module
WSET DIPLOMA








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Institution
WSET DIPLOMA
Module
WSET DIPLOMA

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Uploaded on
December 20, 2025
Number of pages
3
Written in
2025/2026
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WSET DIPLOMA - D2 - CH 11 - SETTING THE OBJECTIVES OF THE
MARKETING STRATEGY QUESTIONS WITH CORRECT ANSWERS
2025/2026



What Lare Lthe Lfour Lkey Lareas Lthat Lthe Lobjectives Lof La Lmarketing Lstrategy Lshould
Lcover? L- LCORRECT LANSWER L-Type Lof LmarketingBstrategy




Aims Lof Lmarketing Lstrategy



How Lto Lgauge Lsuccess



How Lmuch Ltime Lshould Lit Ltake L(short Lterm Lvs LlongBterm)



Types Lof Lmarketing Lstategy? L- LCORRECT LANSWER L-Mass L- Lwhole Lmarket Lusually Lfor

Llarger Lbrands LNiche L- Lsingle Lsegment

Multiple L- Lnumerous Lsegments Lfor La Lbrand



Examples Lof Laims Lof La Lmarketing Lstategy? L- LCORRECT LANSWER L-launch La Lnew Lproduct



communicate Limprovements Lto Lexisting Lproduct



increase Lsales Lor Lmarket Lshare



improve Lbrand Lawareness Land/or Lidentity

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