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WSET DIPLOMA - D2 - CH 12 - DEVISING THE MARKETING STRATEGY

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WSET DIPLOMA - D2 - CH 12 - DEVISING THE MARKETING STRATEGY

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Institution
WSET DIPLOMA
Module
WSET DIPLOMA

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Uploaded on
December 20, 2025
Number of pages
15
Written in
2025/2026
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  • wset diploma d2 ch 12 devising the marketing

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WSET DIPLOMA - D2 - CH 12 - DEVISING THE
MARKETING STRATEGY QUESTIONS WITH
CORRECT ANSWERS 2025/2026


Objectives Oof Oa Omarketing Ostrategy? O- OCORRECT OANSWER O-Understand Oproduct Oor Obrand Oto Obe
Omarketed.



Identify Othe Otarget Omarket Oand Otheir Oneeds/wants.



Set Othe Oobjectives Oof Othe Omarketing Ostrategy.



What Ois Oa Omarketing Omix? O- OCORRECT OANSWER O-Elements Oof Oa Omarketing Ostrategy: OThe O5 OP's:



Product

OPrice

OPeopl

e

OPlace

Promotion



Some Odrop OPeople.



Some Oadd OPhysical OEvidence Oand OProcess.



What Ois Othe Oproduct Oin Othe Omarketing Omix? O- OCORRECT OANSWER O-
The Oproduct Obeing Omarketed, OincludingBall Opackaging Oand Obranding Oand
Oany Ovalue- Oadded Ofeatures O(gift Owrap, Oetc).



What Oshould Omarketing Ocommunicate Oabout Othe Oproduct? O- OCORRECT
OANSWER O- Othe Ocharacteristics Oof Othe Oproduct Othat Owill Oappeal Oto
Otarget Oconsumers

, This Oincludes Othe Opresentation O(bottle, Olabel, Oetc) Oand Othe Oexperience Othat Othe Oproduct Owill
Odeliver
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