STCO 658 EXAM QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
Which of the following statements about magazines as an advertising medium is true? -
ANS Magazines are a highly specialized medium that reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific carrier within
a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ANS Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of media that should be
used.
C. Individual preferences have no effect on the combination of media to be used to deliver a
message.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
Which of the following statements about magazines as an advertising medium is true? -
ANS Magazines are a highly specialized medium that reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a specific carrier within
a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ANS Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of media that should be
used.
C. Individual preferences have no effect on the combination of media to be used to deliver a
message.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
