Hubspot Social Media Marketing Certification
Test Questions and Answers
Save
Terms in this set (53)
Why is social media an One-to-one medium
important part of inbound
marketing?
When you dig deeper into Psychographics
the development of your
buyer persona, what type
of information do you
want to consider?
A surface-level metric that doesn't correlate with your
What is a vanity metric?
business success
True or false? Follower False
count is often considered
to be a vanity metric.
Which KPI will executives Return on investment (ROI)
be more responsive to?
Why should you start To help you determine what channels and content
planning the structure of you'll need and the staffing to make it happen.
your team by looking at
business goals?
, Which of the following Gather industry data to support your goal.
steps is NOT one you
need to think about when
planning how to structure
your social team?
True or false? You should False
develop your social media
budget before you create
your social media plan.
What did Simon Sinek Explain to the customer why they need what you're
recommend you do to get selling.
people to buy in to your
products or ideas?
Social media listening can the people in all parts of your organization do their
help ______. jobs better
Before you post anything buyer persona
on social media, you
should have a clear
understanding of your
_______.
Which of the below It gives you the opportunity to measure the
statements about social performance of your social media.
listening is true?
Why would you want to People are more likely to purchase a product if a
identify who your brand friend or someone they admire mentions it in social
superfans are and reward media.
them?
True or false? When False
starting out, make sure
you are engaging with
customers on every single
social media channel.
Test Questions and Answers
Save
Terms in this set (53)
Why is social media an One-to-one medium
important part of inbound
marketing?
When you dig deeper into Psychographics
the development of your
buyer persona, what type
of information do you
want to consider?
A surface-level metric that doesn't correlate with your
What is a vanity metric?
business success
True or false? Follower False
count is often considered
to be a vanity metric.
Which KPI will executives Return on investment (ROI)
be more responsive to?
Why should you start To help you determine what channels and content
planning the structure of you'll need and the staffing to make it happen.
your team by looking at
business goals?
, Which of the following Gather industry data to support your goal.
steps is NOT one you
need to think about when
planning how to structure
your social team?
True or false? You should False
develop your social media
budget before you create
your social media plan.
What did Simon Sinek Explain to the customer why they need what you're
recommend you do to get selling.
people to buy in to your
products or ideas?
Social media listening can the people in all parts of your organization do their
help ______. jobs better
Before you post anything buyer persona
on social media, you
should have a clear
understanding of your
_______.
Which of the below It gives you the opportunity to measure the
statements about social performance of your social media.
listening is true?
Why would you want to People are more likely to purchase a product if a
identify who your brand friend or someone they admire mentions it in social
superfans are and reward media.
them?
True or false? When False
starting out, make sure
you are engaging with
customers on every single
social media channel.
