CPSM Study Group - Domain 6 TEST -
SMPS OK 2013 rev Exam Questions and
Answers Graded A+
An incentive-based compensation system for marketing professionals requires
companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the incentive system
d. schedule marketing managers' annual reviews after a firm's fiscal year - Correct
answer-a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core Series, George Biderman,
SMPS, 1991, p. 1.
Domain 6
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,The four commonly described organizational structures are entrepreneurial,
functional, matrix, and:
a. participative
b. pyramid
c. divisional
d. vertical - Correct answer-c. divisional
Source: Construction Marketing Strategic Planning, W. Friedman, McGraw-Hill,
1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs - Correct answer-d. combine in-
house and out-of-house programs
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, Source: "Maximizing Your Greatest Resource: Employee Training," Small
Business Administration, Small Business Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to focus on:
a. image
b. the mission statement
c. behaviors
d. public relations - Correct answer-c. behaviors
Source: Leadership Is an Art, Max DePree, Dell Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most important to:
a. grant them ample time to do their assignments well
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
SMPS OK 2013 rev Exam Questions and
Answers Graded A+
An incentive-based compensation system for marketing professionals requires
companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the incentive system
d. schedule marketing managers' annual reviews after a firm's fiscal year - Correct
answer-a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core Series, George Biderman,
SMPS, 1991, p. 1.
Domain 6
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,The four commonly described organizational structures are entrepreneurial,
functional, matrix, and:
a. participative
b. pyramid
c. divisional
d. vertical - Correct answer-c. divisional
Source: Construction Marketing Strategic Planning, W. Friedman, McGraw-Hill,
1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs - Correct answer-d. combine in-
house and out-of-house programs
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, Source: "Maximizing Your Greatest Resource: Employee Training," Small
Business Administration, Small Business Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to focus on:
a. image
b. the mission statement
c. behaviors
d. public relations - Correct answer-c. behaviors
Source: Leadership Is an Art, Max DePree, Dell Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most important to:
a. grant them ample time to do their assignments well
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
