Contractors, agency writing services, and A. External team
freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
Matching content with the stage of a prospect B. Allows for the right message at the right time
in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass
communication strategies
D. Is not necessary because consumers adapt
content in their information processing to the
right context
E. None of the above
Authoritative, professional, conversational, C. Brand voice
scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
,A large piece of content (60 or more pages) B. A definitive guide
that can be broken into smaller content over
time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
Blog content should be __________. B. Shorter content that is 300-700 words
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several
pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
____________ is the practice of dynamically C. Web personalization
changing the content that a consumer sees
based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
,Understanding how people consume content, B. Personalization
leveraging buyer personas, and journey
mapping, all facilitate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
An editorial calendar is useful for _____________. D. Recording ideas for future posts
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
True or False: A tactic to inspire action from A. True
your readers is to get them to vote on a post.
A. True
B. False
A tool frequently used to develop infographic C. Easelly
content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
, In podcasting, what does a pop filter do? D. It keeps "Ps" and other consonants from popping or hissing into the mic
A. It removes background noise
B. It's a filter over your voice to make it clearer
and more modulated.
C. It keeps the microphone physically
protected from dust and liquids
D. It keeps "Ps" and other consonants from
popping or hissing into the mic
E. None of the above
Which of the following is true about using A. Content with images drives more engagement than content without
visual media in content?
A. Content with images drives more
engagement than content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be
effective
E. Images require expensive licensing fees
Short-form content that exists on a website and E. Blog
is meant to drive awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
Matching content with the stage of a prospect B. Allows for the right message at the right time
in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass
communication strategies
D. Is not necessary because consumers adapt
content in their information processing to the
right context
E. None of the above
Authoritative, professional, conversational, C. Brand voice
scientific, and humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
,A large piece of content (60 or more pages) B. A definitive guide
that can be broken into smaller content over
time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
Blog content should be __________. B. Shorter content that is 300-700 words
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several
pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
____________ is the practice of dynamically C. Web personalization
changing the content that a consumer sees
based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
,Understanding how people consume content, B. Personalization
leveraging buyer personas, and journey
mapping, all facilitate a strong ___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
An editorial calendar is useful for _____________. D. Recording ideas for future posts
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
True or False: A tactic to inspire action from A. True
your readers is to get them to vote on a post.
A. True
B. False
A tool frequently used to develop infographic C. Easelly
content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
, In podcasting, what does a pop filter do? D. It keeps "Ps" and other consonants from popping or hissing into the mic
A. It removes background noise
B. It's a filter over your voice to make it clearer
and more modulated.
C. It keeps the microphone physically
protected from dust and liquids
D. It keeps "Ps" and other consonants from
popping or hissing into the mic
E. None of the above
Which of the following is true about using A. Content with images drives more engagement than content without
visual media in content?
A. Content with images drives more
engagement than content without
B. Images are critical for B2B companies
C. Images are expensive to procure or produce
D. Images must be created by a marketer to be
effective
E. Images require expensive licensing fees
Short-form content that exists on a website and E. Blog
is meant to drive awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
