lOMoAR cPSD| 48179651
MNG3701
EXAM PACK
, l
UNIVERSITY EXAMINATIONS
May/June 2025
MNG3701
Strategic Planning IIIA
70 Marks
4 Hours
Examiners:
First: Ms MH Mawila
Second: Prof A Davis
External: Ms S Hughes
English
This paper consists of 6 pages.
NB: This is an open book examination.
Instructions:
1. Answer all 4 questions.
2. Explanations should be in full sentences in order to earn full marks.
3. Complete the online declaration of your work when submitting.
4. NO emailed scripts will be accepted.
5. Examination scripts must be submitted on BOTH myExams and the Invigilator app.
6. The paper has been translated to both isiZulu and isiXhosa. However, all answers must be
written in English.
7. The Invigilator App:
• Please log into The Invigilator App. You need to be connected to the internet in order to log
in and scan the QR code.
• Scan the QR code above once the examination formally commences. If you encounter
difficulty with scanning of the QR code you can also enter the QR access code at the bottom
of the QR code in order to start the assessment.
• Once the QR code is scanned, you can place your smartphone next to you. The Invigilator
App will notify you when an action is required. Ensure your media volume is turned up.
• You may access your MyExams in the application if you only have one device by pressing
the ‘access LMS’ button.
, lOMoAR cPSD| 48179651
• Please remember to keep your smartphone on charge for the duration of the assessment.
• Keep The Invigilator app open on your cell phone during the assessment. You are not allowed
to leave or minimise the application.
• When an action is required, a notification beep will be heard. Action the request.
• Please ensure you are connected to the internet in order to commence the examination as well
as at the end of the examination. No internet connection is needed during the assessment.
• It is important to first upload your script to the MyExams. Uploading of app data is not time
sensitive and you can do it after you have uploaded your script to the MyExams.
• It is important to note that you have to adhere to the time limit in your MyExams assessment
as the invigilation time in the app could exceed the time allocated to complete your
assessment.
• You can click the "Finish Assessment" button in the app if you finish early.
• Should you encounter any technical difficulty, please WhatsApp the Invigilator Helpdesk on
073 505 8273.
Good Luck!
YOUR EXAM QR CODE
& EXAM ACCESS CODE
Read the case study below and answer all the questions that follow.
YOUR RESPONSES TO THE QUESTIONS SHOULD BE BASED ON THE PRESCRIBED BOOK, STUDY
GUIDE AND THE INFORMATION PROVIDED IN THE CASE STUDY.
YOU ARE STRONGLY DISCOURAGED FROM COPYING CONTENT FROM THE INTERNET.
COPYING AND PASTING FROM THE INTERNET MAY RESULT IN NO MARKS BEING AWARDED!
McDONALD’S
Ray Kroc opened the first McDonalds restaurant in Illinois, America in 1955. Today McDonalds is one
of the world’s leading food service brands with more than 36 000 restaurants in more than 100 countries.
McDonald’s opened its first restaurant in South Africa in November 1995. Today it operates over 200
restaurants in South Africa. It serves over 8 million customers per month and employs over 8 000
employees. South Africa is one of the most successful markets in the franchise’s international history.
, l
McDonalds’s is renowned for its training throughout the world. South African crew members receive
comprehensive training in restaurants across the country. The company has trained and employed over
10 000 South Africans at various levels, including franchisees, restaurant managers and crew. It was
voted the Deloitte Best Company to Work for in South Africa for 2009, 2010 and 2011.
McDonalds also offers high-quality coffee and healthy drinks through its McCafé brand. Their coffee
drinks are made from quality coffee beans that originate from areas all over the world. In America the
McCafés compete with Starbucks.
McDonald’s utilises an excellent operations strategy to gain a larger market share and to increase value
for the shareholders. The corporation specifically focuses on speed, standardisation, quality and
affordability. McDonald’s has moved ahead of the competition by focusing on the three main bases –
speed, affordability and standardisation – to make the customers happy. Through extensive market
research and surveys, the organisation discovered that the top priority of its customers was speed. Speed
is the key factor in McDonald’s operation strategy – from the moment a customer places an order until he
or she leaves. To reduce the amount of time it takes to provide services, the company uses standardised
training processes for its employees and new drive-through layouts.
McDonalds also competes by offering low prices. To offer quality products at low cost requires efficient
processes throughout the entire organisation. Once again, this goal links to its vision statement: The
franchise will be the most efficient provider by offering the best value to most people. McDonalds
incorporate several avenues to provide good value to its customers. One example that the company has
employed for many years is the value meal. Globally, McDonald’s is fighting declines in customer traffic,
a result of weak consumer spending worldwide. The value driven strategy is an effort to compete for
budget-minded consumers. Value is critical, because the consumer
MNG3701
EXAM PACK
, l
UNIVERSITY EXAMINATIONS
May/June 2025
MNG3701
Strategic Planning IIIA
70 Marks
4 Hours
Examiners:
First: Ms MH Mawila
Second: Prof A Davis
External: Ms S Hughes
English
This paper consists of 6 pages.
NB: This is an open book examination.
Instructions:
1. Answer all 4 questions.
2. Explanations should be in full sentences in order to earn full marks.
3. Complete the online declaration of your work when submitting.
4. NO emailed scripts will be accepted.
5. Examination scripts must be submitted on BOTH myExams and the Invigilator app.
6. The paper has been translated to both isiZulu and isiXhosa. However, all answers must be
written in English.
7. The Invigilator App:
• Please log into The Invigilator App. You need to be connected to the internet in order to log
in and scan the QR code.
• Scan the QR code above once the examination formally commences. If you encounter
difficulty with scanning of the QR code you can also enter the QR access code at the bottom
of the QR code in order to start the assessment.
• Once the QR code is scanned, you can place your smartphone next to you. The Invigilator
App will notify you when an action is required. Ensure your media volume is turned up.
• You may access your MyExams in the application if you only have one device by pressing
the ‘access LMS’ button.
, lOMoAR cPSD| 48179651
• Please remember to keep your smartphone on charge for the duration of the assessment.
• Keep The Invigilator app open on your cell phone during the assessment. You are not allowed
to leave or minimise the application.
• When an action is required, a notification beep will be heard. Action the request.
• Please ensure you are connected to the internet in order to commence the examination as well
as at the end of the examination. No internet connection is needed during the assessment.
• It is important to first upload your script to the MyExams. Uploading of app data is not time
sensitive and you can do it after you have uploaded your script to the MyExams.
• It is important to note that you have to adhere to the time limit in your MyExams assessment
as the invigilation time in the app could exceed the time allocated to complete your
assessment.
• You can click the "Finish Assessment" button in the app if you finish early.
• Should you encounter any technical difficulty, please WhatsApp the Invigilator Helpdesk on
073 505 8273.
Good Luck!
YOUR EXAM QR CODE
& EXAM ACCESS CODE
Read the case study below and answer all the questions that follow.
YOUR RESPONSES TO THE QUESTIONS SHOULD BE BASED ON THE PRESCRIBED BOOK, STUDY
GUIDE AND THE INFORMATION PROVIDED IN THE CASE STUDY.
YOU ARE STRONGLY DISCOURAGED FROM COPYING CONTENT FROM THE INTERNET.
COPYING AND PASTING FROM THE INTERNET MAY RESULT IN NO MARKS BEING AWARDED!
McDONALD’S
Ray Kroc opened the first McDonalds restaurant in Illinois, America in 1955. Today McDonalds is one
of the world’s leading food service brands with more than 36 000 restaurants in more than 100 countries.
McDonald’s opened its first restaurant in South Africa in November 1995. Today it operates over 200
restaurants in South Africa. It serves over 8 million customers per month and employs over 8 000
employees. South Africa is one of the most successful markets in the franchise’s international history.
, l
McDonalds’s is renowned for its training throughout the world. South African crew members receive
comprehensive training in restaurants across the country. The company has trained and employed over
10 000 South Africans at various levels, including franchisees, restaurant managers and crew. It was
voted the Deloitte Best Company to Work for in South Africa for 2009, 2010 and 2011.
McDonalds also offers high-quality coffee and healthy drinks through its McCafé brand. Their coffee
drinks are made from quality coffee beans that originate from areas all over the world. In America the
McCafés compete with Starbucks.
McDonald’s utilises an excellent operations strategy to gain a larger market share and to increase value
for the shareholders. The corporation specifically focuses on speed, standardisation, quality and
affordability. McDonald’s has moved ahead of the competition by focusing on the three main bases –
speed, affordability and standardisation – to make the customers happy. Through extensive market
research and surveys, the organisation discovered that the top priority of its customers was speed. Speed
is the key factor in McDonald’s operation strategy – from the moment a customer places an order until he
or she leaves. To reduce the amount of time it takes to provide services, the company uses standardised
training processes for its employees and new drive-through layouts.
McDonalds also competes by offering low prices. To offer quality products at low cost requires efficient
processes throughout the entire organisation. Once again, this goal links to its vision statement: The
franchise will be the most efficient provider by offering the best value to most people. McDonalds
incorporate several avenues to provide good value to its customers. One example that the company has
employed for many years is the value meal. Globally, McDonald’s is fighting declines in customer traffic,
a result of weak consumer spending worldwide. The value driven strategy is an effort to compete for
budget-minded consumers. Value is critical, because the consumer
