Marketing in the Digital Era D373 WGU
OA Exam Questions and Answers Graded
A+
Target customers - Correct answer-Customers based on a predefined geographic
boundary
Market segmentation - Correct answer-Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
Psychographic - Correct answer-Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
Behavioral - Correct answer-The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
What is marketing? - Correct answer-The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
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,Marketing Coordinator - Correct answer-Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
Marketing Director - Correct answer-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 7-10 years of experience
Vice President - Correct answer-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 11-15 years of experience
Chief Marketing Officer - Correct answer-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answer-Chief
marketing officer
What is the traditional marketing mix? - Correct answer-Product, price, place,
promotion
What is the expanded marketing mix? - Correct answer-Product, price, place,
promotion people,process, physical evidence
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, Strategy - Correct answer-Represents what the company intends to do
Execution - Correct answer-Represents how the company intends to do it
Prospects - Correct answer-Potential customers who haven't bought from the
company yet
Customers - Correct answer-People who have bought from the company
Positioning - Correct answer-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants, needs,
and expectations
Conflict - Correct answer-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - Correct answer-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
Brand - Correct answer-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - Correct answer-What a brand promises to deliver to a customer
Brand awareness - Correct answer-Awareness of the existence of a brand
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
OA Exam Questions and Answers Graded
A+
Target customers - Correct answer-Customers based on a predefined geographic
boundary
Market segmentation - Correct answer-Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
Psychographic - Correct answer-Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
Behavioral - Correct answer-The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
What is marketing? - Correct answer-The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,Marketing Coordinator - Correct answer-Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
Marketing Director - Correct answer-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 7-10 years of experience
Vice President - Correct answer-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 11-15 years of experience
Chief Marketing Officer - Correct answer-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answer-Chief
marketing officer
What is the traditional marketing mix? - Correct answer-Product, price, place,
promotion
What is the expanded marketing mix? - Correct answer-Product, price, place,
promotion people,process, physical evidence
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, Strategy - Correct answer-Represents what the company intends to do
Execution - Correct answer-Represents how the company intends to do it
Prospects - Correct answer-Potential customers who haven't bought from the
company yet
Customers - Correct answer-People who have bought from the company
Positioning - Correct answer-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants, needs,
and expectations
Conflict - Correct answer-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - Correct answer-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
Brand - Correct answer-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - Correct answer-What a brand promises to deliver to a customer
Brand awareness - Correct answer-Awareness of the existence of a brand
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
