Intro to Marketing Exam 4 (The New Age
of Walmart) Questions and Answers |
Fall 2026 | 100% Correct
In the years since CNBC's first documentary on Walmart in 2004, it faced a
barrage of criticism and negative publicity tied to its: - 🧠 ANSWER ✔✔-
wages
- healthcare
- environmental record
It lost customers, and its stock price headed south. So Walmart began to
aggressively reshape its image. Today, there's: - 🧠 ANSWER ✔✔- New
leadership at the top
- a major PR offensive
- extensive store renovations
, What hasn't changed is Walmart's insatiable appetite for _________. - 🧠
ANSWER ✔✔growth
Walmart is the nation's __________, with 1.4 million workers in the U.S. - 🧠
ANSWER ✔✔largest employer
With revenues that average $70 million a year, running a "Supercenter" is
the equivalent of running a small, publicly traded company. T/F - 🧠
ANSWER ✔✔True
In late 2004, the retailer first discovered it had an emerging problem. Up to
8% of its customers stopped shopping at Walmart because of ________. -
🧠 ANSWER ✔✔negative press
They [Walmart] immediately set up a quick response team to rebut
negative stories. Along with attacking its ________, Walmart went after its
aisles. - 🧠 ANSWER ✔✔image problem
On average, the stores now have 10 to 15 percent less inventory. Largely
accomplished by reducing the __________ offered for a particularly
product. - 🧠 ANSWER ✔✔variety of brands
of Walmart) Questions and Answers |
Fall 2026 | 100% Correct
In the years since CNBC's first documentary on Walmart in 2004, it faced a
barrage of criticism and negative publicity tied to its: - 🧠 ANSWER ✔✔-
wages
- healthcare
- environmental record
It lost customers, and its stock price headed south. So Walmart began to
aggressively reshape its image. Today, there's: - 🧠 ANSWER ✔✔- New
leadership at the top
- a major PR offensive
- extensive store renovations
, What hasn't changed is Walmart's insatiable appetite for _________. - 🧠
ANSWER ✔✔growth
Walmart is the nation's __________, with 1.4 million workers in the U.S. - 🧠
ANSWER ✔✔largest employer
With revenues that average $70 million a year, running a "Supercenter" is
the equivalent of running a small, publicly traded company. T/F - 🧠
ANSWER ✔✔True
In late 2004, the retailer first discovered it had an emerging problem. Up to
8% of its customers stopped shopping at Walmart because of ________. -
🧠 ANSWER ✔✔negative press
They [Walmart] immediately set up a quick response team to rebut
negative stories. Along with attacking its ________, Walmart went after its
aisles. - 🧠 ANSWER ✔✔image problem
On average, the stores now have 10 to 15 percent less inventory. Largely
accomplished by reducing the __________ offered for a particularly
product. - 🧠 ANSWER ✔✔variety of brands
