WGU D378 DIGITAL MARKETING SCIENCE
EXAM LATEST 2026 WITH ACTUAL QUESTIONS
AND VERIFIED CORRECT ANSWERS ALREADY
GRADED A+
◉Steps in Purchase (Buyers Journey) . Answer: App Purchase, Store
Purchase, Online Purchase
◉Steps in Advocacy (Buyers Journey) . Answer: Forums, Social Media
Mentions, Surveys, Reviews, Testimonials
◉Steps in Loyalty (Buyers Journey) . Answer: Customer Support,
Rewards Program, Newsletter/Blog Subsciber
◉Steps in Awareness(Buyers Journey) . Answer: PR, Outdoor Ads,
Print Ads, Online Ads, Radio/TV, Word of Mouth
◉Marketing Iterative Process . Answer: Plan, Do, Check, Act
◉Purpose of Buyers Journey . Answer: Analyzing the buyer's journey
helps companies understand the touchpoints at which buyers engage,
,making it possible to tailor those touchpoints to better engage buyers
throughout the journey.
◉Purpose of Buyer Personas . Answer: Buyer personas, also referred to
as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical
customers in a segment.
◉Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy? . Answer: Understanding the
competitive environment and how to utilize available resources
◉Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media? . Answer:
Execute
◉Which two actions are a part of the measuring stage of building a
digital marketing strategy? . Answer: Analyzing website traffic,
Calculating return on investment (ROI)
◉(T/F) In the research stage of developing a digital marketing plan,
search engine optimization (SEO) audits are necessary due to changes in
algorithms. . Answer: True
,◉Which question does an organization's mission statement answer? .
Answer: What is the organization's reason for existence?
◉How is click-through rate (CTR) calculated? . Answer:
Clicks/impressions
◉Which organization oversees companies' messages to potential
customers to evaluate the legitimacy of the information? . Answer: The
National Advertising Review Board
◉Which moral obligation to the customer is compromised by including
the features? . Answer: Duty of beneficence
◉Which stage of a digital marketing strategy asks, "Where are we
now?" . Answer: Research
◉Which stage of digital marketing strategy development is
characterized by updating the marketing channel mix and budget? .
Answer: Analyze and adjust
◉What is a marketer's duty to avoid harming consumers known as? .
Answer: Nonmaleficence
◉What should a marketer consider in addition to demographics when
defining the target audience? . Answer: Consumer intent
, ◉Which type of influencer uses their platform primarily as a means to
effect global change? . Answer: The activist
◉In a conversion funnel, the longer a consumer stays in the funnel, the
more likely they are to get lost and lose interest in the product. .
Answer: False
◉Which role do demographics play in social media marketing? .
Answer: They help companies select the appropriate platform and curate
content to reach target audiences.
◉How has social media marketing changed traditional sales funnel
models? . Answer: It has broadened consumers' selection of brands as
they move through the sales cycle and has pushed them to evaluate
satisfaction after purchase.
◉(T/F) "Riding the hashtag" is a social media tactic that involves
companies jumping into short-term, trending conversations. . Answer:
True
◉What is an advantage of switching channels when addressing
consumer complaints via social media? . Answer: It allows for a more
detailed response and personalized attention.
EXAM LATEST 2026 WITH ACTUAL QUESTIONS
AND VERIFIED CORRECT ANSWERS ALREADY
GRADED A+
◉Steps in Purchase (Buyers Journey) . Answer: App Purchase, Store
Purchase, Online Purchase
◉Steps in Advocacy (Buyers Journey) . Answer: Forums, Social Media
Mentions, Surveys, Reviews, Testimonials
◉Steps in Loyalty (Buyers Journey) . Answer: Customer Support,
Rewards Program, Newsletter/Blog Subsciber
◉Steps in Awareness(Buyers Journey) . Answer: PR, Outdoor Ads,
Print Ads, Online Ads, Radio/TV, Word of Mouth
◉Marketing Iterative Process . Answer: Plan, Do, Check, Act
◉Purpose of Buyers Journey . Answer: Analyzing the buyer's journey
helps companies understand the touchpoints at which buyers engage,
,making it possible to tailor those touchpoints to better engage buyers
throughout the journey.
◉Purpose of Buyer Personas . Answer: Buyer personas, also referred to
as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical
customers in a segment.
◉Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy? . Answer: Understanding the
competitive environment and how to utilize available resources
◉Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media? . Answer:
Execute
◉Which two actions are a part of the measuring stage of building a
digital marketing strategy? . Answer: Analyzing website traffic,
Calculating return on investment (ROI)
◉(T/F) In the research stage of developing a digital marketing plan,
search engine optimization (SEO) audits are necessary due to changes in
algorithms. . Answer: True
,◉Which question does an organization's mission statement answer? .
Answer: What is the organization's reason for existence?
◉How is click-through rate (CTR) calculated? . Answer:
Clicks/impressions
◉Which organization oversees companies' messages to potential
customers to evaluate the legitimacy of the information? . Answer: The
National Advertising Review Board
◉Which moral obligation to the customer is compromised by including
the features? . Answer: Duty of beneficence
◉Which stage of a digital marketing strategy asks, "Where are we
now?" . Answer: Research
◉Which stage of digital marketing strategy development is
characterized by updating the marketing channel mix and budget? .
Answer: Analyze and adjust
◉What is a marketer's duty to avoid harming consumers known as? .
Answer: Nonmaleficence
◉What should a marketer consider in addition to demographics when
defining the target audience? . Answer: Consumer intent
, ◉Which type of influencer uses their platform primarily as a means to
effect global change? . Answer: The activist
◉In a conversion funnel, the longer a consumer stays in the funnel, the
more likely they are to get lost and lose interest in the product. .
Answer: False
◉Which role do demographics play in social media marketing? .
Answer: They help companies select the appropriate platform and curate
content to reach target audiences.
◉How has social media marketing changed traditional sales funnel
models? . Answer: It has broadened consumers' selection of brands as
they move through the sales cycle and has pushed them to evaluate
satisfaction after purchase.
◉(T/F) "Riding the hashtag" is a social media tactic that involves
companies jumping into short-term, trending conversations. . Answer:
True
◉What is an advantage of switching channels when addressing
consumer complaints via social media? . Answer: It allows for a more
detailed response and personalized attention.
