SMPS CPSM - DOMAIN 1 MULTIPLE CHOICE QUESTIONS
b - Answer -Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans
b - Answer -Which phase of Levitt's Four Phases of Life Expectancy will have the most
opportunities?
a) Development
b) Growth
c) Maturity
d) Decline
c - Answer -The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm
a - Answer -Your firm wants to identify the type of opportunities exist in a specific market. Which type
of research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review
d - Answer -Which approach to ethics ensures that benefits and costs are fairly distributed?
a) Utility
b) Rights
c) Motivation
d) Justice
b - Answer -In which circumstance is it NOT appropriate to conduct a SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning
d - Answer -This is a single sentence that states what you hope to achieve in your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective
a - Answer -Which of the following is a publicly-sourced data resource available at no cost?
a) Census Report
b) Competitor's Annual Report
c) ENR Top 400 Survey
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b - Answer -Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans
b - Answer -Which phase of Levitt's Four Phases of Life Expectancy will have the most
opportunities?
a) Development
b) Growth
c) Maturity
d) Decline
c - Answer -The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm
a - Answer -Your firm wants to identify the type of opportunities exist in a specific market. Which type
of research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review
d - Answer -Which approach to ethics ensures that benefits and costs are fairly distributed?
a) Utility
b) Rights
c) Motivation
d) Justice
b - Answer -In which circumstance is it NOT appropriate to conduct a SWOT analysis?
a) Competitor Analysis
b) Literature Review
c) Company Audit
d) Strategic Planning
d - Answer -This is a single sentence that states what you hope to achieve in your research.
a) Hypothesis
b) Research Request Agreement
c) Primary Research
d) Research Objective
a - Answer -Which of the following is a publicly-sourced data resource available at no cost?
a) Census Report
b) Competitor's Annual Report
c) ENR Top 400 Survey
1/3
