Hubspot Social Media Certification 2
Exam Questions and Answers10
Select all that apply. Which element(s) are important to consider when developing your
community strategy? - ANSWERS -The type of community (shared interest or information)
Potential issues like spam or trolling
Visual design of the community
How does LinkedIn's 'Group Identity for B2B' work? - ANSWERS -It groups members together
based on shared professional identity attributes.
In storytelling, what does the 'logic of emotion' mean? - ANSWERS -It is the understanding that
the human brain responds to emotions before logic.
Select all that apply. For what reason(s) do we tell stories? - ANSWERS -To solidify abstract
concepts.
To foster brand loyalty.
To promote and shape ideas.
To inspire and motivate.
Fill in the blank: ______ is recommended strategy to keep viewers engaged throughout a video -
ANSWERS -Use of multimedia
True or False? Short-form videos are typically watched for less than 40% of their length. -
ANSWERS -False
, What purpose does a call-to-action serve in a short-form video? - ANSWERS -It encourages
viewers to interact in someway
Which of the following is a crucial factor to consider when developing a social media strategy? -
ANSWERS -partnering with influencers
What is NOT considered a best practice while creating short-form videos? - ANSWERS -Using
static, simple shots
Fill in the blank: Jamal Meneide mentions three pillars for video editing and post- production.
They are concision, clarity and ____ - ANSWERS -the hook
How much of your advertising budget should go towards ad spend? - ANSWERS -40%
Select all that apply. Which elements are important to consider when developing your
community strategy? - ANSWERS -The type, potential and visual
In the context of digital marketing , what are third party cookies? - ANSWERS -Tracking codes
placed on a web visitors computer...
Which of the following should not be considered when setting a social media budget -
ANSWERS -The number of your current social followers
How much does the average organization spend on social media marketing per month(in us
dollars)? - ANSWERS -$6,000-$10,500
True or False? When budgeting for social media advertising, you shouldn't run the same ad
across all platforms. - ANSWERS -True
Exam Questions and Answers10
Select all that apply. Which element(s) are important to consider when developing your
community strategy? - ANSWERS -The type of community (shared interest or information)
Potential issues like spam or trolling
Visual design of the community
How does LinkedIn's 'Group Identity for B2B' work? - ANSWERS -It groups members together
based on shared professional identity attributes.
In storytelling, what does the 'logic of emotion' mean? - ANSWERS -It is the understanding that
the human brain responds to emotions before logic.
Select all that apply. For what reason(s) do we tell stories? - ANSWERS -To solidify abstract
concepts.
To foster brand loyalty.
To promote and shape ideas.
To inspire and motivate.
Fill in the blank: ______ is recommended strategy to keep viewers engaged throughout a video -
ANSWERS -Use of multimedia
True or False? Short-form videos are typically watched for less than 40% of their length. -
ANSWERS -False
, What purpose does a call-to-action serve in a short-form video? - ANSWERS -It encourages
viewers to interact in someway
Which of the following is a crucial factor to consider when developing a social media strategy? -
ANSWERS -partnering with influencers
What is NOT considered a best practice while creating short-form videos? - ANSWERS -Using
static, simple shots
Fill in the blank: Jamal Meneide mentions three pillars for video editing and post- production.
They are concision, clarity and ____ - ANSWERS -the hook
How much of your advertising budget should go towards ad spend? - ANSWERS -40%
Select all that apply. Which elements are important to consider when developing your
community strategy? - ANSWERS -The type, potential and visual
In the context of digital marketing , what are third party cookies? - ANSWERS -Tracking codes
placed on a web visitors computer...
Which of the following should not be considered when setting a social media budget -
ANSWERS -The number of your current social followers
How much does the average organization spend on social media marketing per month(in us
dollars)? - ANSWERS -$6,000-$10,500
True or False? When budgeting for social media advertising, you shouldn't run the same ad
across all platforms. - ANSWERS -True
