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MKT 305 Exam questions and answers well defined 100-

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MKT 305 Exam questions and answers well defined 100-

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MKT 305








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Colorado State University
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MKT 305
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Uploaded on
October 1, 2025
Number of pages
4
Written in
2025/2026
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Exam (elaborations)
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Questions & answers

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  • mkt 305 exam questions and answers well defined 10

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MKT 305 Exam questions and
answers well defined 100%
Retailing - ANS✅✅all the activities involved in selling products or services directly to final
consumers



Economies of Scale - ANS✅✅a proportionate saving in costs gained by an increased level of
production

-big retailers sell to franchise operations and corporate chains



Retailer Strategy - ANS✅✅retailers make marketing mix decisions about target market, product,
place, and price



Marketing Strategy Decisions for Retailers: Product - ANS✅✅>product selection

>after-sale service

>special services



Marketing Strategy Decisions for Retailers: Place - ANS✅✅>physical stores and/or sales over the
internet

>number/location of stores

>shopping atmosphere

>store size, layout & design

>store hours



Marketing Strategy Decisions for Retailers: Price - ANS✅✅>credit cards

>discount policies

>frequency and level of sale prices

>charge (or not) for delivery or other services



Marketing Strategy Decisions for Retailers: Promotion - ANS✅✅>advertising

>publicity

>salespeople

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