Capsim Exam Test Questions with Answers Graded A+
1. When opening the Excel version of ANSWER -yes
Capstone®, you should do what to Macros? -
ANSWER -Enable
9. Once you upload your official decisions during
a round, how many times can you change them
If there are two identical products, one that has before the end of the round? - ANSWER -e.
100% accessibility and one that has 0% As many times as you want
accessibility, - ANSWER -the product with
100% accessibility will outsell the other 2 to 1
providing all other attributes are identical. 10. What trend can be explicitly observed in the
industry in which your company is operating? -
ANSWER -c. Products become smaller and
3. How many products does every team start smaller.
with? - ANSWER -Five products
11. On perceptual map, the percentage of
4. What are three of the five Segments? - customers interested in a product positioned
ANSWER -a. Traditional, Low End, outside of the rough cuts of that product is -
Performance ANSWER -0%
5. A segment manager's task is to - 12. MTBF is measured in - ANSWER -b.
ANSWER -b. verify the products entering hour increments.
and leaving a segment, the margin potential for
those products, capacity level and the
distribution system as compared to competitors. 13. Customers that want low prices and are
willing to sacrifice miniaturization and
performance are in the - ANSWER -c. low
6. What is the difference between the market End segment.
segments at the beginning of the round to the
final round? - ANSWER -b. The fine cuts
overlap in the beginning and in year 8 only the 14. Customers that want small products and are
rough cuts overlap. willing to sacrifice performance are in the -
ANSWER -e. size segment.
7. Successful managers will: - ANSWER -a.
Create a strategy 15. In Capstone©, pricing standards are set by: -
b. Coordinate company activities ANSWER -a. Customers (Market Segment).
c. Analyze the market and its competing products
16. "Reliability" is expressed in terms of: -
After you have uploaded your decisions to the ANSWER -a. Mean Time Between Failure.
website, can you change your official decisions
as many times as you want prior to the
processing date and time of the round? -
17. MTBF measures what? - ANSWER -c.
,Capsim Exam Test Questions with Answers Graded A+
Reliability 26. The prices in each segment -
ANSWER -a. drop by $0.50 each year.
18. The two characteristics that the perceptual
map evaluates are - ANSWER -a. 27. MTBF in the segments should be -
Performance and Size. ANSWER -MTBF (Performance) > MTBF
(High End)., and MTBF (Low End) < MTBF
(Size).
19. The Perceptual Map is - ANSWER -a. a
marketing tool used to track the position of the
company's products against those of the 28. Which of the following are not buying criteria?
competitors. - ANSWER -b. Automation
20. The segments all drift to the lower-right 29. Inside each fine cut circle, - ANSWER -
section of the perceptual map. Why does this a. segments have an ideal spot where demand is
drift take place? - ANSWER -c. Customers at its highest.
want smaller and faster products.
30. The Traditional ideal spot is -
c. Customers want smaller and faster products. - ANSWER -c. near the center of its circle.
ANSWER -d. down; right
31. Increasing a product's reliability will result in
22. When tracking market segments on the which of the following changes to production
performance and size perceptual map, which costs? - ANSWER -b. Higher material cost
segment moves or "drifts" the slowest? -
ANSWER -b. Traditional
32. Age refers to: - ANSWER -b. Product
Age.
23. What happens to a product priced at $1
above or below the segment guideline when a
segment's product supply outstrips demand? - 33. What happens to a product's Perceived Age
ANSWER -c. It loses 20% of its appeal. when it is repositioned in R&D? -
ANSWER -a. It is reduced by 50%.
24. What's the measure for product reliability? -
ANSWER -c. Expected time a product lasts 34. The preferred product perceived age for each
sector peaks at: - ANSWER -c. zero years
for high end and seven years for low end.
25. At what dollar amount above the segment
guidelines is all consumer appeal lost? -
ANSWER -b. $5 c. zero years for high end and seven years for
low end. - ANSWER -a. 2
, Capsim Exam Test Questions with Answers Graded A+
Age, MTBF, Price
36. Pricing plays a role - ANSWER -in the
rough cut stage of the purchase decision and in
the fine cut stage of the purchase decision. 45. Which one is not an area in which Capstone®
separates company activities? - ANSWER -
d. Logistics
37. What are the top buying criteria that low end
customers most value? - ANSWER -b.
Price 46. The following represent core company
activities that must be addressed each year
except: - ANSWER -d. Labor Negotiations.
38. Which of the following is not a type of market
segment in CapSim? - ANSWER -c.
Standard 47. Which of the following is not addressed by
R&D? - ANSWER -e. Workforce
Complement
39. What is the correct answer concerning the
top buying criteria for the following segment: -
ANSWER -d. Price for low end and 48. In the Marketing Plan, Research and
Positioning for high end. Development addresses all but the: -
ANSWER -d. automation of assembly lines.
40. Low End customers emphasize buying
criteria in which order? - ANSWER -a. 49. When an R&D effort started in 2001
Price, Age, Positioning, Reliability completes on September 15, 2002, the product
revision kicks in - ANSWER -b. immediately
upon completion.
41. Each segment places - ANSWER -b. a
different emphasis on features of the 4 buying
criteria. 50. The relative cost of a product's material cost
increases as: - ANSWER -c. MTBF is
raised.
42. Which market segment places the most
importance on price? - ANSWER -c. Low
End 51. R&D completion time can be shortened -
ANSWER -d. when a company takes
advantage of existing technology.
43. What is the most important criterion to a "Low
End Segment" customer? - ANSWER -a.
Price 52. R&D completion time depends on -
ANSWER -a. number of projects in R&D.
b. automation rating.
44. If you are marketing to High End customers, c. the age of the product.
which criteria are most important to them in order
of importance? - ANSWER -e. Positioning,
1. When opening the Excel version of ANSWER -yes
Capstone®, you should do what to Macros? -
ANSWER -Enable
9. Once you upload your official decisions during
a round, how many times can you change them
If there are two identical products, one that has before the end of the round? - ANSWER -e.
100% accessibility and one that has 0% As many times as you want
accessibility, - ANSWER -the product with
100% accessibility will outsell the other 2 to 1
providing all other attributes are identical. 10. What trend can be explicitly observed in the
industry in which your company is operating? -
ANSWER -c. Products become smaller and
3. How many products does every team start smaller.
with? - ANSWER -Five products
11. On perceptual map, the percentage of
4. What are three of the five Segments? - customers interested in a product positioned
ANSWER -a. Traditional, Low End, outside of the rough cuts of that product is -
Performance ANSWER -0%
5. A segment manager's task is to - 12. MTBF is measured in - ANSWER -b.
ANSWER -b. verify the products entering hour increments.
and leaving a segment, the margin potential for
those products, capacity level and the
distribution system as compared to competitors. 13. Customers that want low prices and are
willing to sacrifice miniaturization and
performance are in the - ANSWER -c. low
6. What is the difference between the market End segment.
segments at the beginning of the round to the
final round? - ANSWER -b. The fine cuts
overlap in the beginning and in year 8 only the 14. Customers that want small products and are
rough cuts overlap. willing to sacrifice performance are in the -
ANSWER -e. size segment.
7. Successful managers will: - ANSWER -a.
Create a strategy 15. In Capstone©, pricing standards are set by: -
b. Coordinate company activities ANSWER -a. Customers (Market Segment).
c. Analyze the market and its competing products
16. "Reliability" is expressed in terms of: -
After you have uploaded your decisions to the ANSWER -a. Mean Time Between Failure.
website, can you change your official decisions
as many times as you want prior to the
processing date and time of the round? -
17. MTBF measures what? - ANSWER -c.
,Capsim Exam Test Questions with Answers Graded A+
Reliability 26. The prices in each segment -
ANSWER -a. drop by $0.50 each year.
18. The two characteristics that the perceptual
map evaluates are - ANSWER -a. 27. MTBF in the segments should be -
Performance and Size. ANSWER -MTBF (Performance) > MTBF
(High End)., and MTBF (Low End) < MTBF
(Size).
19. The Perceptual Map is - ANSWER -a. a
marketing tool used to track the position of the
company's products against those of the 28. Which of the following are not buying criteria?
competitors. - ANSWER -b. Automation
20. The segments all drift to the lower-right 29. Inside each fine cut circle, - ANSWER -
section of the perceptual map. Why does this a. segments have an ideal spot where demand is
drift take place? - ANSWER -c. Customers at its highest.
want smaller and faster products.
30. The Traditional ideal spot is -
c. Customers want smaller and faster products. - ANSWER -c. near the center of its circle.
ANSWER -d. down; right
31. Increasing a product's reliability will result in
22. When tracking market segments on the which of the following changes to production
performance and size perceptual map, which costs? - ANSWER -b. Higher material cost
segment moves or "drifts" the slowest? -
ANSWER -b. Traditional
32. Age refers to: - ANSWER -b. Product
Age.
23. What happens to a product priced at $1
above or below the segment guideline when a
segment's product supply outstrips demand? - 33. What happens to a product's Perceived Age
ANSWER -c. It loses 20% of its appeal. when it is repositioned in R&D? -
ANSWER -a. It is reduced by 50%.
24. What's the measure for product reliability? -
ANSWER -c. Expected time a product lasts 34. The preferred product perceived age for each
sector peaks at: - ANSWER -c. zero years
for high end and seven years for low end.
25. At what dollar amount above the segment
guidelines is all consumer appeal lost? -
ANSWER -b. $5 c. zero years for high end and seven years for
low end. - ANSWER -a. 2
, Capsim Exam Test Questions with Answers Graded A+
Age, MTBF, Price
36. Pricing plays a role - ANSWER -in the
rough cut stage of the purchase decision and in
the fine cut stage of the purchase decision. 45. Which one is not an area in which Capstone®
separates company activities? - ANSWER -
d. Logistics
37. What are the top buying criteria that low end
customers most value? - ANSWER -b.
Price 46. The following represent core company
activities that must be addressed each year
except: - ANSWER -d. Labor Negotiations.
38. Which of the following is not a type of market
segment in CapSim? - ANSWER -c.
Standard 47. Which of the following is not addressed by
R&D? - ANSWER -e. Workforce
Complement
39. What is the correct answer concerning the
top buying criteria for the following segment: -
ANSWER -d. Price for low end and 48. In the Marketing Plan, Research and
Positioning for high end. Development addresses all but the: -
ANSWER -d. automation of assembly lines.
40. Low End customers emphasize buying
criteria in which order? - ANSWER -a. 49. When an R&D effort started in 2001
Price, Age, Positioning, Reliability completes on September 15, 2002, the product
revision kicks in - ANSWER -b. immediately
upon completion.
41. Each segment places - ANSWER -b. a
different emphasis on features of the 4 buying
criteria. 50. The relative cost of a product's material cost
increases as: - ANSWER -c. MTBF is
raised.
42. Which market segment places the most
importance on price? - ANSWER -c. Low
End 51. R&D completion time can be shortened -
ANSWER -d. when a company takes
advantage of existing technology.
43. What is the most important criterion to a "Low
End Segment" customer? - ANSWER -a.
Price 52. R&D completion time depends on -
ANSWER -a. number of projects in R&D.
b. automation rating.
44. If you are marketing to High End customers, c. the age of the product.
which criteria are most important to them in order
of importance? - ANSWER -e. Positioning,
