CMP EXAM - DOMAIN A: STRATEGIC PLANNING WITH
ALL CORRECT & 100% VERIFIED ANSWERS|LATEST
UPDATE|ALREADY GRADED A+
Business Value ✔Correct Answer-Financial bottom line and expected outcomes. e.g. educational
value, brand positioning, networking contacts, sales generated
Strategic planning ✔Correct Answer-The process by which an organization develops its long range
plan of action. Includes discovery, analysis, planning
SMARTER ✔Correct Answer-Specific, Measurable, Attainable, Relevant, Time-based, Ethical,
Recorded
SMMP ✔Correct Answer-Strategic Meetings Management Plan/Program. Aimed to reduce cost
and improve efficiency through use of specialized technology to consolidate spending
Mission Statement ✔Correct Answer-Defines the purpose of the organization, generally remains
unchanged
Goals ✔Correct Answer-Broad and general, expected to be achieved over a long-term horizon
Objectives ✔Correct Answer-Specific and narrow, used to achieve a goal. Tie directly to evaluation
measures
Feasibility - internal factors ✔Correct Answer-1. History
2. Financial
3. Role of the event in finances and strategy
4. Human resources
5. Commitment
6. Marketing & brand
Feasibility - external factors ✔Correct Answer-1 . Audience
2. Industry
3. Economic context
4. Applicable legislation or regulation
5. Economic and social impact on hosting community
6. Risks
KPIs ✔Correct Answer-Key Performance Indicators - quantifiable measurements of critical success
factors for an organization
Meeting ✔Correct Answer-An event where the primary activity is to attend educational sessions,
participate in discussions, social functions, or attend other organized meetings. NO exhibitor
component
Event ✔Correct Answer-An organized occasion such as a meeting, convention, exhibition, special
meeting, gala dinner, etc. Often composed of several different yet related functions.
, MMBC ✔Correct Answer-Meetings Mean Business Coalition (U.S. Travel coalition to show the
value of meetings, travel and events)
Service industry ✔Correct Answer-A sector of the economy that consists of businesses providing a
service rather than tangible products
Hospitality industry ✔Correct Answer-Businesses that provide solutions to temporary needs (e.g.
transportation to distant locations, accommodations, food, venues). Meetings industry utilizes the
hospitality industry.
RFP ✔Correct Answer-Request for Proposal - a document that stipulates what services the
organization wants from an outside contractor and requests a bid to perform such services
Independent Planner ✔Correct Answer-A third party contractor who plans meetings or events for
the contracting organization
PCO ✔Correct Answer-Professional Congress Organizer. International term for a third party
contractor/independent planner. Companies or individuals specializing in event planning on behalf of
a client organization.
DMC ✔Correct Answer-Destination Management Company. A professional services company
possessing extensive knowledge, expertise and resources, specializing in the design and
implementation of events, activities, tours, transportation and program logistics. Tied to the
destination location.
DMO/CVB ✔Correct Answer-Destination Marketing Organization/Convention & Visitors Bureau.
Defined and recognized by its status as an incorporated, non-profit agency or local government entity
which promotes economic development of the community through travel and tourism.
Associations ✔Correct Answer-501(c) status, usually non-profit
Have members, frequently hold meetings
Required by law to have an annual officers meeting
Tend to have VERY large annual meetings (e.g. SHRM)
Corporations ✔Correct Answer-For-profit
Incentives meetings, training meetings, stockholders meetings, customer meetings
Smaller, but more frequent meetings w/ short planning cycle
CSR ✔Correct Answer-Corporate Social Responsibility - addresses issues including sustainability,
social and environmental issues
Government Agencies ✔Correct Answer-Hold meetings for staff, public officials, general public that
educate, provide discussion and encourage giving. SGMP = Society for Government Meeting
Professionals
Proposal ✔Correct Answer-1. Plan put forth for consideration or acceptance
2. Communication sent by a supplier to a potential customer detailing the supplier's offerings and
prices
Venue ✔Correct Answer-1. Site or destination of meeting, event or show
2. Location of performance such as hall, auditorium, ballroom, etc.
ALL CORRECT & 100% VERIFIED ANSWERS|LATEST
UPDATE|ALREADY GRADED A+
Business Value ✔Correct Answer-Financial bottom line and expected outcomes. e.g. educational
value, brand positioning, networking contacts, sales generated
Strategic planning ✔Correct Answer-The process by which an organization develops its long range
plan of action. Includes discovery, analysis, planning
SMARTER ✔Correct Answer-Specific, Measurable, Attainable, Relevant, Time-based, Ethical,
Recorded
SMMP ✔Correct Answer-Strategic Meetings Management Plan/Program. Aimed to reduce cost
and improve efficiency through use of specialized technology to consolidate spending
Mission Statement ✔Correct Answer-Defines the purpose of the organization, generally remains
unchanged
Goals ✔Correct Answer-Broad and general, expected to be achieved over a long-term horizon
Objectives ✔Correct Answer-Specific and narrow, used to achieve a goal. Tie directly to evaluation
measures
Feasibility - internal factors ✔Correct Answer-1. History
2. Financial
3. Role of the event in finances and strategy
4. Human resources
5. Commitment
6. Marketing & brand
Feasibility - external factors ✔Correct Answer-1 . Audience
2. Industry
3. Economic context
4. Applicable legislation or regulation
5. Economic and social impact on hosting community
6. Risks
KPIs ✔Correct Answer-Key Performance Indicators - quantifiable measurements of critical success
factors for an organization
Meeting ✔Correct Answer-An event where the primary activity is to attend educational sessions,
participate in discussions, social functions, or attend other organized meetings. NO exhibitor
component
Event ✔Correct Answer-An organized occasion such as a meeting, convention, exhibition, special
meeting, gala dinner, etc. Often composed of several different yet related functions.
, MMBC ✔Correct Answer-Meetings Mean Business Coalition (U.S. Travel coalition to show the
value of meetings, travel and events)
Service industry ✔Correct Answer-A sector of the economy that consists of businesses providing a
service rather than tangible products
Hospitality industry ✔Correct Answer-Businesses that provide solutions to temporary needs (e.g.
transportation to distant locations, accommodations, food, venues). Meetings industry utilizes the
hospitality industry.
RFP ✔Correct Answer-Request for Proposal - a document that stipulates what services the
organization wants from an outside contractor and requests a bid to perform such services
Independent Planner ✔Correct Answer-A third party contractor who plans meetings or events for
the contracting organization
PCO ✔Correct Answer-Professional Congress Organizer. International term for a third party
contractor/independent planner. Companies or individuals specializing in event planning on behalf of
a client organization.
DMC ✔Correct Answer-Destination Management Company. A professional services company
possessing extensive knowledge, expertise and resources, specializing in the design and
implementation of events, activities, tours, transportation and program logistics. Tied to the
destination location.
DMO/CVB ✔Correct Answer-Destination Marketing Organization/Convention & Visitors Bureau.
Defined and recognized by its status as an incorporated, non-profit agency or local government entity
which promotes economic development of the community through travel and tourism.
Associations ✔Correct Answer-501(c) status, usually non-profit
Have members, frequently hold meetings
Required by law to have an annual officers meeting
Tend to have VERY large annual meetings (e.g. SHRM)
Corporations ✔Correct Answer-For-profit
Incentives meetings, training meetings, stockholders meetings, customer meetings
Smaller, but more frequent meetings w/ short planning cycle
CSR ✔Correct Answer-Corporate Social Responsibility - addresses issues including sustainability,
social and environmental issues
Government Agencies ✔Correct Answer-Hold meetings for staff, public officials, general public that
educate, provide discussion and encourage giving. SGMP = Society for Government Meeting
Professionals
Proposal ✔Correct Answer-1. Plan put forth for consideration or acceptance
2. Communication sent by a supplier to a potential customer detailing the supplier's offerings and
prices
Venue ✔Correct Answer-1. Site or destination of meeting, event or show
2. Location of performance such as hall, auditorium, ballroom, etc.
