ALL CORRECT & 100% VERIFIED ANSWERS|LATEST
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Business Value ✔Correct Answer-measured by what outcomes are expected by the business
Strategic Pla ✔Correct Answer-the process by which an organization develops its long-range plan
of action
Development Role ✔Correct Answer-Answers "How will we achieve our organizations mission
through our meetings"
Usually part of senio leadership, actively involved in the process, develops goals for the organization
Implementation Role ✔Correct Answer-Answers "How will this event achieve org goals?"
typical role for meeting planner, need to fully understand the strategic goals, develops objectives for
goals
Primary Elements of Stategic Planning ✔Correct Answer-Discover, Analysis, Planning
Discovery ✔Correct Answer-developing a deep understanding of the organization, including
trends, business objectives, historical and cultural issues, business cycle, current processes, business
environment, purpose and internal/external assesment
Analysis ✔Correct Answer-required foundation of data; collect, review and analyze data discovered
while researching the organization
Planning ✔Correct Answer-Develop strategic plan based on data recovered and analysis of said
data
SMARTER Objectives ✔Correct Answer-Specific, Measurable, Attainable, Relevant, Time-based,
Ethical, Recorded
Mission Statement ✔Correct Answer-defines purpose of an org; remains unchanged over time
Goals ✔Correct Answer-broad and general, expected achievements/outcomes over the long term
horizon; used to achieve mission
Objectives ✔Correct Answer-specific and narrow, used to achieve goal; tie directly to evaluation
measures
Feasibility Factors ✔Correct Answer-Internal: history, financial, human resources, stakeholder
commitment, makerting/brand considerations
External: Audience, industry, economy, legislation/regulation, risks
Feasability Requirements ✔Correct Answer-Resources required: financial, human, marketing and
PR, Tech, Logistical, Event Specific, Legal/Regulatory, eval, sustainability, safety and security
Financial Requirements ✔Correct Answer--what are the financial needs for the event
, -how will financial needs be met
-when will needs be met
Huamn Resource Requirements ✔Correct Answer--who will produce event and are they equipped
-who needs to be consulted and are they available
-is your team adequately trained
Marketing and PR Requirements ✔Correct Answer--how does the event reflect/enhance
stakeholder relationships
-how and to whom will the event be promoted
-restrictions/guidelines for promotion
-promotion resources
-how will results be evaluated
Technological Requirements ✔Correct Answer--Pre/On-site/post Technolog needs
-tech expertise required
Logistical Requirements ✔Correct Answer--destination and venue requirements
-resources your participants require (accom, f&b, ADA, etc)
Event Specific Requirements ✔Correct Answer--content and entertainment
Legal Requirements ✔Correct Answer--local govt
-contracts
-permits
Evaluation Requirements ✔Correct Answer--how will success be measured
Sustainability Requirements ✔Correct Answer--how to execute a sustainable event
-what are the local challenges
Safety & Security Requirements ✔Correct Answer--risk assessment
-outside security needs
-insurance needs
Financial Summary ✔Correct Answer-Includes: funding source, budget, response to shortfalls, cash
flow, currency and exchange risk
Monitoring the Strategic Plan ✔Correct Answer-- Determine Key Performance Indicators (How will
we know if we have accomplished the objective/KPI?)
- Monitoring Tools and Processes (How will we measure and at what frequency?)
- Feedback and Modification Processed (Do we need revisions and how to communcate revisions?)
Strategic Meetings Management Plan (SMMP) ✔Correct Answer-- Involved developing and
applying an organized system or policies, procedures, tools that enable an org to reuce cost, leverage
overall spending and provide optimum service
- Requires engageing in a disciplined practive to ensure product maximizes resources and supports
org strategies
- Should have someone on the team to help manage the business planning and strategy, developing
a solid business proposition and operating on a logistical and tactical level