BUAD 332 EXAM 4 | COMPREHENSIVE
QUESTIONS AND ANSWERS LATEST UPDATED
2025/2026 WITH 100% VERIFIED SOLUTIONS
Kola, A Leading Soft Drink Manufacturer, Has Recently Forayed Into The Middle East Markets.
Based On Its Research That Middle East Consumers Prefer Sweeter Drinks, It Is Manufacturing
Soft Drinks With Extra Sugar To Meet Local Requirements. Kola Is Using The___ Strategy To
Market Its Product
A. Communication Adaptation
B. Product Pioneering
C. Product Adaptation
D. Product Invention
E. Straight Product Extension
C. Product Adaptation
Which Of The Following Is Most Likely True About E-Mail Marketing?
A. It Is Restricted To The Use Of Personal Computers
B. It Is Always Non-Intrusive In Nature Due To Spam Filters
C. It Is Used By Marketers To Send Highly Targeted Messages
D. It Is A Traditional Form Of Direct Marketing
E. It Cannot Be Personalized For Individual Consumers
C. It Is Used By Marketers To Send Highly Targeted Messages
, Eric Dylan Is The Marketing Director Of A Charity That Raises Funds To Help Provide Educational
Services To Children And Families In Developing Countries. Eric Targets A Selective Market Of
Individuals Who Have Recently Donated To International Charities By Sending Them A Letter
With The Proposed Plan For Charity And Instructions For Those Who Are Interested To
Participate. Eric Uses ___ In This Scenario
A. Direct-Response Television Marketing
B. Mass Marketing
C. Kiosk Marketing
D. Direct-Mail Marketing
E. Telephone Marketing
D. Direct-Mail Marketing
___ Is A Method Of Entering A Foreign Market By Associating With Foreign Companies To
Produce Or Market Products Or Services
A. Greenfield Investing
B. Direct Investment
C. Joint Venture
D. Direct Exporting
E. Indirect Exporting
C. Joint Venturing
Dr. Moon Showed A Video In Class That Described Legal Action Taken Against Pfizer For
Marketing Bextra Off-Label. This Video Was An Example Of Which Of The Criticisms That Is
Often Leveled At Marketing Practice?
A. Poor Service To Disadvantaged Consumers
QUESTIONS AND ANSWERS LATEST UPDATED
2025/2026 WITH 100% VERIFIED SOLUTIONS
Kola, A Leading Soft Drink Manufacturer, Has Recently Forayed Into The Middle East Markets.
Based On Its Research That Middle East Consumers Prefer Sweeter Drinks, It Is Manufacturing
Soft Drinks With Extra Sugar To Meet Local Requirements. Kola Is Using The___ Strategy To
Market Its Product
A. Communication Adaptation
B. Product Pioneering
C. Product Adaptation
D. Product Invention
E. Straight Product Extension
C. Product Adaptation
Which Of The Following Is Most Likely True About E-Mail Marketing?
A. It Is Restricted To The Use Of Personal Computers
B. It Is Always Non-Intrusive In Nature Due To Spam Filters
C. It Is Used By Marketers To Send Highly Targeted Messages
D. It Is A Traditional Form Of Direct Marketing
E. It Cannot Be Personalized For Individual Consumers
C. It Is Used By Marketers To Send Highly Targeted Messages
, Eric Dylan Is The Marketing Director Of A Charity That Raises Funds To Help Provide Educational
Services To Children And Families In Developing Countries. Eric Targets A Selective Market Of
Individuals Who Have Recently Donated To International Charities By Sending Them A Letter
With The Proposed Plan For Charity And Instructions For Those Who Are Interested To
Participate. Eric Uses ___ In This Scenario
A. Direct-Response Television Marketing
B. Mass Marketing
C. Kiosk Marketing
D. Direct-Mail Marketing
E. Telephone Marketing
D. Direct-Mail Marketing
___ Is A Method Of Entering A Foreign Market By Associating With Foreign Companies To
Produce Or Market Products Or Services
A. Greenfield Investing
B. Direct Investment
C. Joint Venture
D. Direct Exporting
E. Indirect Exporting
C. Joint Venturing
Dr. Moon Showed A Video In Class That Described Legal Action Taken Against Pfizer For
Marketing Bextra Off-Label. This Video Was An Example Of Which Of The Criticisms That Is
Often Leveled At Marketing Practice?
A. Poor Service To Disadvantaged Consumers
