STUKENT CERTIFICATION QUESTIONS & ANSWERS
What is defined as a way for business to interact with people online?
a) online networking
b) online connecting
c) social media marketing
d) social media interactions
c) social media marketing
True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction
True
True or False: a social media marketing plan needs to be in place before your social
media efforts begin
True
What was the first true social media network?
a) LinkedIn
b) Google
c) Facebook
d) MySpace
Myspace
What does the acronym SEO stand for?
Search Engine Optimization
True or False: Content marketing is a form of marking that involves creating and sharing
online material that specifically promotes your brand
false
, True or False: A key performance indicator is something you can measure - usually
performance-based - that helps you evaluate the success of your business
True
Which of the following most closely represents the percentage of marketing executives
who use social media as part of their marketing strategies
a) over 50%
b) over 90%
c) over 10%
d) over 75%
b) over 90%
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities
True
True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the
social media platforms.
False
Under Armor is spending over ______ dollars on digital/social media marketing
235 million
True or False: The key to success for any business on social media is how it connects
with their audience on an authentic level.
True
True or False: A demographic of people most likely to be interested in your product or
service is your target audience
True
What is defined as a way for business to interact with people online?
a) online networking
b) online connecting
c) social media marketing
d) social media interactions
c) social media marketing
True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction
True
True or False: a social media marketing plan needs to be in place before your social
media efforts begin
True
What was the first true social media network?
a) LinkedIn
b) Google
c) Facebook
d) MySpace
Myspace
What does the acronym SEO stand for?
Search Engine Optimization
True or False: Content marketing is a form of marking that involves creating and sharing
online material that specifically promotes your brand
false
, True or False: A key performance indicator is something you can measure - usually
performance-based - that helps you evaluate the success of your business
True
Which of the following most closely represents the percentage of marketing executives
who use social media as part of their marketing strategies
a) over 50%
b) over 90%
c) over 10%
d) over 75%
b) over 90%
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities
True
True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the
social media platforms.
False
Under Armor is spending over ______ dollars on digital/social media marketing
235 million
True or False: The key to success for any business on social media is how it connects
with their audience on an authentic level.
True
True or False: A demographic of people most likely to be interested in your product or
service is your target audience
True
