STUKENT CERTIFICATION QUESTIONS & ANSWERS
true or false: marketing and advertising are the same thing - Answer -false
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - Answer -False
True or False: Marketing is the process of communicating a company's value to the
customer. - Answer -True
What are the Four P's of Marketing? - Answer -Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to
purchase your product or service. - Answer -True
Which common research method is best for getting a more in-depth look at consumers'
thoughts and ideas about a product or service? - Answer -Focus groups
True or False: Ads, emails, and text messages are all examples of marketing
approaches. - Answer -True
Why do companies need marketing? - Answer -To increase sales ,To build customer
awareness and loyalty, and To acquire new customers
Which common research method is best for gathering demographic and quantitative
data? - Answer -Surveys
According to the reading, before creating content, what question should you ask
yourself? - Answer -Who is the target audience
What is defined as a way for businesses to interact with people (customers) online? -
Answer -Social media marketing
rue or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction. - Answer -True
True or False: A social media marketing plan needs to be in place before your social
media efforts begin. - Answer -True
What was the first true "social media network"? - Answer -Myspace
What does the acronym SEO stand for? - Answer -Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and
sharing online material that specifically promotes your brand. - Answer -False
, True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. - Answer
-True
Which of the following most closely represents the percentage of companies who use
social media as part of their marketing strategies? - Answer -Over 92 percent
What is the first step of the six-step process of a social media marketing plan? -
Answer -Create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities. - Answer -True
True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the
social media platforms. - Answer -False
Under Armour is spending over ______ dollars on digital/social media marketing. -
Answer -235 million
True or False: The key to success for any business on social media is how it connects
with their audience on an authentic level. - Answer -True
True or False: A demographic of people most likely to be interested in your product or
service is your target audience. - Answer -True
A good way to see which social media platform(s) a company should be on is: - Answer
-See which platforms your competitors are on
What does the acronym GCT stand for? - Answer -Goals, Content, Targeting
True or False: Post frequency was listed as a social media marketing goal in this
chapter. - Answer -False
Which is NOT a sign of a raving fan? - Answer -Always share your content, Are the
strongest of your advocates who refer new business to you by the way they talk about
your company, Stand up for your brand on social media when social bullies try to cause
trouble, ANSWER: None of these
True or False: A good habit to get into is to post 75% promotional content and 25% non-
promotional content on social media. - Answer -False
The best part about GoPro's social media content strategy is that most of the content: -
Answer -Was generated by users (fans/consumers)
true or false: marketing and advertising are the same thing - Answer -false
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - Answer -False
True or False: Marketing is the process of communicating a company's value to the
customer. - Answer -True
What are the Four P's of Marketing? - Answer -Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to
purchase your product or service. - Answer -True
Which common research method is best for getting a more in-depth look at consumers'
thoughts and ideas about a product or service? - Answer -Focus groups
True or False: Ads, emails, and text messages are all examples of marketing
approaches. - Answer -True
Why do companies need marketing? - Answer -To increase sales ,To build customer
awareness and loyalty, and To acquire new customers
Which common research method is best for gathering demographic and quantitative
data? - Answer -Surveys
According to the reading, before creating content, what question should you ask
yourself? - Answer -Who is the target audience
What is defined as a way for businesses to interact with people (customers) online? -
Answer -Social media marketing
rue or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction. - Answer -True
True or False: A social media marketing plan needs to be in place before your social
media efforts begin. - Answer -True
What was the first true "social media network"? - Answer -Myspace
What does the acronym SEO stand for? - Answer -Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and
sharing online material that specifically promotes your brand. - Answer -False
, True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. - Answer
-True
Which of the following most closely represents the percentage of companies who use
social media as part of their marketing strategies? - Answer -Over 92 percent
What is the first step of the six-step process of a social media marketing plan? -
Answer -Create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities. - Answer -True
True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the
social media platforms. - Answer -False
Under Armour is spending over ______ dollars on digital/social media marketing. -
Answer -235 million
True or False: The key to success for any business on social media is how it connects
with their audience on an authentic level. - Answer -True
True or False: A demographic of people most likely to be interested in your product or
service is your target audience. - Answer -True
A good way to see which social media platform(s) a company should be on is: - Answer
-See which platforms your competitors are on
What does the acronym GCT stand for? - Answer -Goals, Content, Targeting
True or False: Post frequency was listed as a social media marketing goal in this
chapter. - Answer -False
Which is NOT a sign of a raving fan? - Answer -Always share your content, Are the
strongest of your advocates who refer new business to you by the way they talk about
your company, Stand up for your brand on social media when social bullies try to cause
trouble, ANSWER: None of these
True or False: A good habit to get into is to post 75% promotional content and 25% non-
promotional content on social media. - Answer -False
The best part about GoPro's social media content strategy is that most of the content: -
Answer -Was generated by users (fans/consumers)
