STUKENT CERTIFICATION ASSESSMENT QUESTIONS
& ANSWERS
The acronym URL stands for
User Request Language
Uniform Resource Locator
Unifying Resource Links
User Response Landers - Answer -Uniform Resource Locator
Which is a correct procedural step for a webpage to render on a user's browser?
An information request is sent to an IP address
A URL converts to an IP address
A browser sends data from stored cookies
All of the above - Answer -All of the above
The conversion rate is
The number of conversions per page view
The percentage of conversions per page view
The number of visitors who convert
The percentage of visitors who convert - Answer -The percentage of visitors who
convert
True or False: Each page within a website/domain has a unique URL.
True
False - Answer -True
During online checkout processes, encryption methods like transport layer security
prevent eavesdropping from third parties.
True
False - Answer -True
True or False: It is more cost effective for a small start-up company to purchase its own
server than to pay for a web hosting company's services.
True
False - Answer -False
True or False: Creating an account and content creation are examples of primary
conversion on a social media website.
,True
False - Answer -True
True or False: When considering revenue, increasing average order value is the same
as increasing the amount of money each conversion yields.
True
False - Answer -True
The message and content of a webpage matching a customer's expectations of that
page is an example of
Attention
Context
Clarity
Congruence - Answer -Congruence
The practice of using positive messaging close to the desired click region is an element
of
Credibility
Closing
Continuance
Both A and C - Answer -Closing
A website's success is measured by how well it
Generates traffic, drives conversions, generates revenues
Connects users, provides navigation, converts leads
Promotes products, invites engagement, directs conversions
Carries messaging, displays content, simplifies coding - Answer -Generates traffic,
drives conversions, generates revenues
Paid and unpaid advertising are subcategories of
Direct traffic
Referral traffic
Search traffic
Both B and C - Answer -Referral traffic
Which of the following is NOT one of the three questions presented relative to
conversion likelihood on a website?
What are you offering?
Why should I pick you?
, How do I sign in?
What do you want me to do next? - Answer -How do I sign in?
Which of the following is true of trust symbols on a website?
Awards and guarantees can function as trust symbols
Accessible return policies are not counted as trust symbols
Trust symbols should be limited to one per webpage
Trust symbols do not include social media presence - Answer -Awards and guarantees
can function as trust symbols
A page that is seen after one clicks on an ad is called a
Marketing page
Home page
Leader page
Landing page - Answer -Landing page
True or False: A well-designed website should be designed for scanning more than
reading.
True
False - Answer -True
True or False: A/B testing is used for Conversion Rate Optimization.
True
False - Answer -True
True or False: Navigation bars have increased in popularity since 2010.
True
False - Answer -True
True or False: A lead-generation website should NOT feature its phone number
prominently above the fold.
True
False - Answer -False
True or False: "Good web design" is centered on the creation of aesthetically-pleasing
designs.
True
False - Answer -False
& ANSWERS
The acronym URL stands for
User Request Language
Uniform Resource Locator
Unifying Resource Links
User Response Landers - Answer -Uniform Resource Locator
Which is a correct procedural step for a webpage to render on a user's browser?
An information request is sent to an IP address
A URL converts to an IP address
A browser sends data from stored cookies
All of the above - Answer -All of the above
The conversion rate is
The number of conversions per page view
The percentage of conversions per page view
The number of visitors who convert
The percentage of visitors who convert - Answer -The percentage of visitors who
convert
True or False: Each page within a website/domain has a unique URL.
True
False - Answer -True
During online checkout processes, encryption methods like transport layer security
prevent eavesdropping from third parties.
True
False - Answer -True
True or False: It is more cost effective for a small start-up company to purchase its own
server than to pay for a web hosting company's services.
True
False - Answer -False
True or False: Creating an account and content creation are examples of primary
conversion on a social media website.
,True
False - Answer -True
True or False: When considering revenue, increasing average order value is the same
as increasing the amount of money each conversion yields.
True
False - Answer -True
The message and content of a webpage matching a customer's expectations of that
page is an example of
Attention
Context
Clarity
Congruence - Answer -Congruence
The practice of using positive messaging close to the desired click region is an element
of
Credibility
Closing
Continuance
Both A and C - Answer -Closing
A website's success is measured by how well it
Generates traffic, drives conversions, generates revenues
Connects users, provides navigation, converts leads
Promotes products, invites engagement, directs conversions
Carries messaging, displays content, simplifies coding - Answer -Generates traffic,
drives conversions, generates revenues
Paid and unpaid advertising are subcategories of
Direct traffic
Referral traffic
Search traffic
Both B and C - Answer -Referral traffic
Which of the following is NOT one of the three questions presented relative to
conversion likelihood on a website?
What are you offering?
Why should I pick you?
, How do I sign in?
What do you want me to do next? - Answer -How do I sign in?
Which of the following is true of trust symbols on a website?
Awards and guarantees can function as trust symbols
Accessible return policies are not counted as trust symbols
Trust symbols should be limited to one per webpage
Trust symbols do not include social media presence - Answer -Awards and guarantees
can function as trust symbols
A page that is seen after one clicks on an ad is called a
Marketing page
Home page
Leader page
Landing page - Answer -Landing page
True or False: A well-designed website should be designed for scanning more than
reading.
True
False - Answer -True
True or False: A/B testing is used for Conversion Rate Optimization.
True
False - Answer -True
True or False: Navigation bars have increased in popularity since 2010.
True
False - Answer -True
True or False: A lead-generation website should NOT feature its phone number
prominently above the fold.
True
False - Answer -False
True or False: "Good web design" is centered on the creation of aesthetically-pleasing
designs.
True
False - Answer -False
