DIGITAL MARKETING - STUKENT CERTIFICATION
EXAM
Measuring the average sentiment expressed about a company on social media
platforms may not be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of
their performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is
sometimes inaccurate
©) None of these are correct - Answer -
During a one-week period, a website had 3,000 total pageviews from 500 sessions.
What is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - Answer -3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - Answer -Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - Answer -A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML - Answer -
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
,O Only computers with the correct IP address can receive information packets sent
across the internet - Answer -Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - Answer -Awareness — Interest >
Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - Answer -Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the
search engine results page - Answer -Someone types the name of a website into a
search bar and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - Answer -Links from other websites
that are not paid for
The primary conversion for a lead generation site is:
© Aphone call from a website visitor
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill - Answer -Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to:
© Increase traffic
©) Increase the conversion rate
©) Increase revenue
© Increase engagement - Answer -Increase revenue
What is affiliate marketing, according to the presenter?
© A form of performance-based marketing
, © The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company - Answer -A form of performance-based marketing
What are affiliates?
© Potential legal personnel referring buyers on your website
© Potential buyers of your product or service
© The people who refer potential buyers to your website
© People associated with potentially buying your product or service - Answer -The
people who refer potential buyers to your website
What role did the pizza place play in the example the presenter gave?
© The provider
©) The affiliate
©) The customer
©) The merchant - Answer -
Which of the following is a popular commission model?
© CPM (Cost Per Mile)
© PPCall (Pay Per Call)
© CPA (Cost Per Acquisition)
© CPI (Cost Per Install) - Answer -CPA (Cost Per Acquisition)
Which of the following affiliates is the most sought after?
© Speakers
©) Paid-search affiliates
© Opinion leaders
© Content producers
© Opinion leaders AND content producers - Answer -Opinion leaders AND content
producers
Why is the CPS model profitable?
© You have nothing to lose because you don't pay until you get a sale
© You only have to pay your affiliates once per season
© You get paid every time an email is sent
© It's not profitable - Answer -You have nothing to lose because you don't pay until you
get a sale
What is the advantage of using affiliate software instead of an affiliate network?
© You don't have to go find affiliates to market your product
© You don't have to pay a commission to an affiliate network
©) You will have immediate access to thousands of affiliates all around the world
© You won't have to hire people with technical expertise to build your affiliate platform -
Answer -You don't have to pay a commission to an affiliate network
Which of the following is NOT a "must-have" when executing an affiliate program?
EXAM
Measuring the average sentiment expressed about a company on social media
platforms may not be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of
their performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is
sometimes inaccurate
©) None of these are correct - Answer -
During a one-week period, a website had 3,000 total pageviews from 500 sessions.
What is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - Answer -3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - Answer -Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - Answer -A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML - Answer -
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
,O Only computers with the correct IP address can receive information packets sent
across the internet - Answer -Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - Answer -Awareness — Interest >
Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - Answer -Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the
search engine results page - Answer -Someone types the name of a website into a
search bar and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - Answer -Links from other websites
that are not paid for
The primary conversion for a lead generation site is:
© Aphone call from a website visitor
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill - Answer -Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to:
© Increase traffic
©) Increase the conversion rate
©) Increase revenue
© Increase engagement - Answer -Increase revenue
What is affiliate marketing, according to the presenter?
© A form of performance-based marketing
, © The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company - Answer -A form of performance-based marketing
What are affiliates?
© Potential legal personnel referring buyers on your website
© Potential buyers of your product or service
© The people who refer potential buyers to your website
© People associated with potentially buying your product or service - Answer -The
people who refer potential buyers to your website
What role did the pizza place play in the example the presenter gave?
© The provider
©) The affiliate
©) The customer
©) The merchant - Answer -
Which of the following is a popular commission model?
© CPM (Cost Per Mile)
© PPCall (Pay Per Call)
© CPA (Cost Per Acquisition)
© CPI (Cost Per Install) - Answer -CPA (Cost Per Acquisition)
Which of the following affiliates is the most sought after?
© Speakers
©) Paid-search affiliates
© Opinion leaders
© Content producers
© Opinion leaders AND content producers - Answer -Opinion leaders AND content
producers
Why is the CPS model profitable?
© You have nothing to lose because you don't pay until you get a sale
© You only have to pay your affiliates once per season
© You get paid every time an email is sent
© It's not profitable - Answer -You have nothing to lose because you don't pay until you
get a sale
What is the advantage of using affiliate software instead of an affiliate network?
© You don't have to go find affiliates to market your product
© You don't have to pay a commission to an affiliate network
©) You will have immediate access to thousands of affiliates all around the world
© You won't have to hire people with technical expertise to build your affiliate platform -
Answer -You don't have to pay a commission to an affiliate network
Which of the following is NOT a "must-have" when executing an affiliate program?
