MKTG 4500 Exam Quizzes and Verified
Answers with Rationales
Compared to content directed at the B2C market, websites for the B2B market should:
a. Use more images
b. Use pages that target different customer segments
c. Support a longer purchase decision process
d. Focus on the "choosers" rather than the "users"
c. Support a longer purchase decision process
B2B customers make their purchasing decisions based primarily on the content of the
company website.
a. True
b. False
b. False
All of the following can be aspects of effective website design EXCEPT:
a. Avoids jargon
b. Many target segment divisions
c. Large photos
d. Consistent aesthetics
b. Many target segment divisions
Website development should begin by developing site objectives based on marketing
objectives.
, a. True
b. False
a. True
Which of the following is not something designers need to consider when designing website
navigation?
a. What visitors are trying to do on the site
b. Fast page loads
c. Similarity to other websites
d. Not using too many fonts
c. Similarity to other websites
Usability testing is:
a. A way to find out which messages work on your target audience
b. A test of site performance
c. A way of seeing whether the site works the way the target audience expects
d. A quantitative test of the site's performance
c. A way of seeing whether the site works the way the target audience expects
The difference between a responsive site and an adaptive site is that a responsive site
actually changes layout to accommodate different screen widths, while an adaptive site is
designed so that the same layout works on all screen widths.
a. True
b. False
Answers with Rationales
Compared to content directed at the B2C market, websites for the B2B market should:
a. Use more images
b. Use pages that target different customer segments
c. Support a longer purchase decision process
d. Focus on the "choosers" rather than the "users"
c. Support a longer purchase decision process
B2B customers make their purchasing decisions based primarily on the content of the
company website.
a. True
b. False
b. False
All of the following can be aspects of effective website design EXCEPT:
a. Avoids jargon
b. Many target segment divisions
c. Large photos
d. Consistent aesthetics
b. Many target segment divisions
Website development should begin by developing site objectives based on marketing
objectives.
, a. True
b. False
a. True
Which of the following is not something designers need to consider when designing website
navigation?
a. What visitors are trying to do on the site
b. Fast page loads
c. Similarity to other websites
d. Not using too many fonts
c. Similarity to other websites
Usability testing is:
a. A way to find out which messages work on your target audience
b. A test of site performance
c. A way of seeing whether the site works the way the target audience expects
d. A quantitative test of the site's performance
c. A way of seeing whether the site works the way the target audience expects
The difference between a responsive site and an adaptive site is that a responsive site
actually changes layout to accommodate different screen widths, while an adaptive site is
designed so that the same layout works on all screen widths.
a. True
b. False
