MKTG 4500 Exam 2025-Quizzes and Verified
Answers with Rationales
Which of the following is NOT a reason to engage in social media marketing?
a. Successful social media campaigns encourage users to interact with the company.
b. It can help identify new audiences.
c. It is free.
d. Over a third of internet users use social media.
c. It is free.
What is the most important cost of social media marketing?
a. Product placement in popular media
b. Paid media, like broadcast channels
c. Marketing focus groups and other target audience testing
d. Human capital to support customer engagement
d. Human capital to support customer engagement
Both social media marketing and traditional mass media marketing are many-to-many
types of communication.
a. True
b. False
b. False
, Earned media:
a. is the result of doing both paid and, especially owned, media well.
b. is generated by creating engaging content.
c. Refers to the media companies can produce using their own platforms: their own
website, user communities, etc.
d. Refers to the goodwill and familiarity created by using a single advertising platform
frequently
b. is generated by creating engaging content.
The most important factor in engaging your audience is:
a. To communicate your product's values effectively
b. To get as many people to see and hear it as possible
c. To create innovative styles of marketing, using video and even virtual reality
d. To encourage customers to interact or create content themselves
d. To encourage customers to interact or create content themselves
A brand community is composed of people who have purchased the same product(s).
a. True
b. False
b. False
Which of the following is NOT a barrier to forming an effective SMM team?
a. It is difficult to find the right staff members to balance social media expertise and
marketing skill.
b. It is difficult to demonstrate the effectiveness of SMM.
Answers with Rationales
Which of the following is NOT a reason to engage in social media marketing?
a. Successful social media campaigns encourage users to interact with the company.
b. It can help identify new audiences.
c. It is free.
d. Over a third of internet users use social media.
c. It is free.
What is the most important cost of social media marketing?
a. Product placement in popular media
b. Paid media, like broadcast channels
c. Marketing focus groups and other target audience testing
d. Human capital to support customer engagement
d. Human capital to support customer engagement
Both social media marketing and traditional mass media marketing are many-to-many
types of communication.
a. True
b. False
b. False
, Earned media:
a. is the result of doing both paid and, especially owned, media well.
b. is generated by creating engaging content.
c. Refers to the media companies can produce using their own platforms: their own
website, user communities, etc.
d. Refers to the goodwill and familiarity created by using a single advertising platform
frequently
b. is generated by creating engaging content.
The most important factor in engaging your audience is:
a. To communicate your product's values effectively
b. To get as many people to see and hear it as possible
c. To create innovative styles of marketing, using video and even virtual reality
d. To encourage customers to interact or create content themselves
d. To encourage customers to interact or create content themselves
A brand community is composed of people who have purchased the same product(s).
a. True
b. False
b. False
Which of the following is NOT a barrier to forming an effective SMM team?
a. It is difficult to find the right staff members to balance social media expertise and
marketing skill.
b. It is difficult to demonstrate the effectiveness of SMM.
