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Lecture notes

Lectures - Research Methods And Data Analysis In Communication And Health – YRM-30806 (YRM30806)

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Lecture notes of 19 pages for the course Research Methods And Data Analysis In Communication And Health – YRM-30806 at WUR (Lectures week 1-5)

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Week 1
Today’s program
 MIR framework
 Mixed methods
 Replicability
 Data analysis plan
Research Methodology
 The scientific study of processes, methods and instruments used in research.
 Rationale
 Science aims at knowledge production
 Not all questions are RQ
 Good Conduct in Research requires best possible tools and procedures
 Bad research hurts
 Participants and populations
 Funders
 Society




MIR framework
 Concept: gender
 Attribute: physical sex
 Instrument selection: what is your sex? (male/female)
 Variable: sex
 Different determination of attributes of concept → different instrument selection/design →
different variables
Study designs
A study design is the framework for data collection
 The reference period of the research: past, present, longitudinal or not

,  The level of control that is needed by the researcher: observational, quasi-experiment,
experiment
 The number of data collection waves
 One, two, more…
 In the same measurement units or not
MIR framework and Mixed Methods Research
 Mixed Methods Research has three components
 Qualitative
 Quantitative
 Synthesis
 Qualitative and quantitative part may be seen as modules in MIR framework
 Synthesis between quali and quanti can take on different forms depending on
order/simultaneousness and aim of the modules
Fetters - summary




Why do we use the MIR framework?
 Tool for conducting any type of scientific research
 Flexible
 In this course it ties it all together (‘red thread’)
 Help expand your toolbox with specific techniques: always in the context of MIR
 Transparency & good research conduct
 Lead to replicability!
Data preservation
 Old data can be useful
 Assumes and relies on data integrity
 New techniques to gain new insights into the same research question based on old data (also
a form of replication)
 Theoretical & technical advances to answer new research questions
Replicability
 Given: study design, instruments, data collection
 Execution of data analysis
 Transparency
 Someone else can retrace all your steps
 Necessary for replication!
 Direct replication
 Repeat what others did on newly collected data
 Do conclusions still hold up?
 Researcher triangulation in qualitative research

, Data analysis plan - what is
A data analysis plan is a protocol that describes
 how the collected data will be handled
 processed
 and analysed to answer the research question
Data management plan describes full life cycle of data
 how the original data will be stored
 where and for how long
 (un)lock, who has access, procedures on access, on deletion
Data analysis plan - why bother
Necessary for ALL data analyses
 To check whether data to be collected indeed allows us to answer research questions
(internal validity!)
 To communicate
 To retrieve
 To enhance replicability
 Knowing where to start once data is in
 To handle human condition (think cognitive biases)
 To handle latter temptations (like cherry-picking and P-hacking)
Data analysis plan - contains
 Reference to possible ethical issues
 Data processing - e.g. how you’ll calculate new vars, code.
 How completely missing and partial missing data is dealt with
 Data exploration
 When qualitative: coding technique for data reduction, coding-units
 Data analysis
 Which RQ’s are answered
 Which associations
 Modeling details
 When qualitative: intercoder reliability
 Reporting strategy
Key terms
Research design The design of a study defines the study type (descriptive, correlational, semi-
experimental, experimental, review, meta-analytic) and sub-type (e.g.,
descriptive-longitudinal case study), research problem, hypotheses,
independent and dependent variables, experimental design, and, if
applicable, data collection methods and a statistical analysis plan. A research
design is a framework that has been created to find answers to research
questions.
Operationalization Operationalization is the process of strictly defining variables into
measurable factors.
Internal validity Internal validity is the extent to which you can be confident that a cause-
and-effect relationship established in a study cannot be explained by other
factors.
Measurement Measurement validity is the extent to which a measurement tool measures
validity what it's supposed to measure.
External validity External validity is the extent to which you can generalize the findings of a
study to other situations, people, settings and measures. In other words, can
you apply the findings of your study to a broader context?
Reliability A measure is said to have a high reliability if it produces similar results

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