4️⃣
Planning and strategic management
Finished
1. Planning and strategy
1.1 What is planning and strategy?
1.2 Hierarchy of goals and plans
2. Strategic management
2.1 Establishment of mission and vision
2.2 Analysis of external opportunities and threats
2.3 Analysis of strengths and weaknesses
2.4 SWOT analysis and strategy formulation
2.5 Strategy implementation
2.6 Strategic control
1. Planning and strategy
1.1 What is planning and strategy?
Planning
= A process to achieve goals
⇒ provides direction
⇒ the plan maps out the resources, actions and timeline needed to achieve goals
Strategy
= A logic behind how organization creates value
⇒ it defines goals, visions and mission, market, product/service offered, environment,…
⇒ it describes current and future strategy, intended and realized strategy
Goal
Planning and strategic management 1
, = a target that management wants to reach, it’s reflected in mission, vision, values, needed for getting
organization into future
⇒ there are different levels of goals; they can be individual, team, department, or organization
→ A plan is not a strategy
→ while a plan is developed to implement a strategy, it isn’t the strategy itself
→ having a strategy goes beyond merely operating on plans
Strategic management
Analysis and decisions for formulating, implementation, evaluation and control of strategy
1.2 Hierarchy of goals and plans
⇒ key at any level is the communication and follow-up
Goals at the 3 levels of planning
1. Strategic goal
→ Relating to long-term value or organization, in line with the vision and mission, general
→ Ambitious, distinct, authentic,…
e.g. “Expand into international markets”
2. Tactical goal
→ Middle management
e.g. “Achieve 5% market share in Thailand in 2 years”
3. Frontline goal
e.g. “Increase sales by 1,5% yearly”
Examples of goals and plans
Goals (incl. timeline)
→ 2% growth by…, 5% market share…, 10% waste reduction…,…
Plans: resources and actions
→ Budget, investment,location, recruitment or sales reps, quality control,…
LT vs ST goal
LT: “ design products for an ultimate C experience, while maximizing the conservation of natural resources”
Planning and strategic management 2
Planning and strategic management
Finished
1. Planning and strategy
1.1 What is planning and strategy?
1.2 Hierarchy of goals and plans
2. Strategic management
2.1 Establishment of mission and vision
2.2 Analysis of external opportunities and threats
2.3 Analysis of strengths and weaknesses
2.4 SWOT analysis and strategy formulation
2.5 Strategy implementation
2.6 Strategic control
1. Planning and strategy
1.1 What is planning and strategy?
Planning
= A process to achieve goals
⇒ provides direction
⇒ the plan maps out the resources, actions and timeline needed to achieve goals
Strategy
= A logic behind how organization creates value
⇒ it defines goals, visions and mission, market, product/service offered, environment,…
⇒ it describes current and future strategy, intended and realized strategy
Goal
Planning and strategic management 1
, = a target that management wants to reach, it’s reflected in mission, vision, values, needed for getting
organization into future
⇒ there are different levels of goals; they can be individual, team, department, or organization
→ A plan is not a strategy
→ while a plan is developed to implement a strategy, it isn’t the strategy itself
→ having a strategy goes beyond merely operating on plans
Strategic management
Analysis and decisions for formulating, implementation, evaluation and control of strategy
1.2 Hierarchy of goals and plans
⇒ key at any level is the communication and follow-up
Goals at the 3 levels of planning
1. Strategic goal
→ Relating to long-term value or organization, in line with the vision and mission, general
→ Ambitious, distinct, authentic,…
e.g. “Expand into international markets”
2. Tactical goal
→ Middle management
e.g. “Achieve 5% market share in Thailand in 2 years”
3. Frontline goal
e.g. “Increase sales by 1,5% yearly”
Examples of goals and plans
Goals (incl. timeline)
→ 2% growth by…, 5% market share…, 10% waste reduction…,…
Plans: resources and actions
→ Budget, investment,location, recruitment or sales reps, quality control,…
LT vs ST goal
LT: “ design products for an ultimate C experience, while maximizing the conservation of natural resources”
Planning and strategic management 2
