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Tentamen Marketingcommunicatie 2

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2.7
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Pages
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Grade
8-9
Uploaded on
29-11-2020
Written in
2020/2021

Vervangende opdracht voor het tentamen van Marketingcommunicatie 2 (ivm. Covid-19) in leerjaar 2 periode 7 van de opleiding Communicatie aan Hogeschool Inholland. De opdracht bevat twee uitgewerkte cases. De cases zijn geanalyseerd met de verplichtte onderdelen. Cijfer: 8

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Institution
Hogeschool InHolland (InHolland)
Module
Marketingcommunicatie 2









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Connected book

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Rik Riezebos, Jaap van der Grinten Positioneren
  • 2018
  • 9789024415540
  • 1

Written for

Institution
Hogeschool InHolland (InHolland)
Study
Communicatie
Module
Marketingcommunicatie 2
All documents for this subject (4)

Document information

Uploaded on
November 29, 2020
Number of pages
13
Written in
2020/2021
Type
Case
Professor(s)
Jaap van der grinten
Grade
8-9

Subjects

  • marketincommunicatie
  • tentamen
  • cases
  • campagnes
  • communicatie
  • leerjaar 2
  • periode 7
  • markteting
  • crossmediaal
  • hoog cijfer
  • tentamen marketingcommunicatie 2
  • inholland
  • 8

Content preview

Marketingcommunicatie 2 essay




Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD2F
Training: Marketingcommunicatie 2
Titel: Marketingcommunicatie 2 essay
Docent: Jaap van der Grinten
Datum: 02-11-2020

, Inhoudsopgave

1. Top: SIRE, #DOESLIEF 3
1.1 Analyse 3
1.2 Conclusie 5
2. Flop: Albert Heijn, dat is het lekkere van Albert Heijn 6
2.1 Analyse 6
2.2 Conclusie 8

Literatuurlijst 9

Bijlage 1: Klant profielen Albert Heijn 11

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