, MNM3714 Assignment 1 Semester 2 2025 – DUE 25 August 2025; 100%
CORRECT AND TRUSTED SOLUTIONS
Digital Marketing Plan for SFX Skincare
1. Digital Marketing Plan
The six key components of a digital marketing plan will be applied using
the SOSTAC® framework, supported by South African market context
and practical recommendations.
1.1 Situation Analysis
Current Position
SFX Skincare is an SME in the South African beauty industry, offering
skincare products with a focus on quality and affordability. Based on the
case study, the business has an online presence through basic social
media activity and limited e-commerce functionality. The brand’s
current digital marketing appears reactive rather than strategically
coordinated.
Market & Consumer Insights
Industry trends: Increased demand for natural and locally
produced skincare; rising interest in eco-friendly packaging.
Consumer behaviour: South African consumers increasingly
research products online before purchase, often relying on social
media reviews and influencer recommendations.
Competitor landscape: Larger brands have sophisticated online
stores, professional SEO, and content-rich websites, giving them
visibility advantages.
Key Issues Identified
Limited integration between digital channels.
CORRECT AND TRUSTED SOLUTIONS
Digital Marketing Plan for SFX Skincare
1. Digital Marketing Plan
The six key components of a digital marketing plan will be applied using
the SOSTAC® framework, supported by South African market context
and practical recommendations.
1.1 Situation Analysis
Current Position
SFX Skincare is an SME in the South African beauty industry, offering
skincare products with a focus on quality and affordability. Based on the
case study, the business has an online presence through basic social
media activity and limited e-commerce functionality. The brand’s
current digital marketing appears reactive rather than strategically
coordinated.
Market & Consumer Insights
Industry trends: Increased demand for natural and locally
produced skincare; rising interest in eco-friendly packaging.
Consumer behaviour: South African consumers increasingly
research products online before purchase, often relying on social
media reviews and influencer recommendations.
Competitor landscape: Larger brands have sophisticated online
stores, professional SEO, and content-rich websites, giving them
visibility advantages.
Key Issues Identified
Limited integration between digital channels.
