, AIN3701 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE 8
August 2025
Word Document Answers
(yourstudentnumber_S.docx)
Question 1(a): Fishbone (Ishikawa) Diagram –
Membership Decline
Create a fishbone diagram with the central
issue:
Problem: Decline in Gym Membership
Root Cause Categories & Contributing
Factors:
1. Marketing & Communication
o Outdated advertising not attracting
new members
o Poor digital presence (e.g., inactive
social media)
2. Customer Experience
o Limited availability of trainers
o Overcrowded peak-hour slots
3. Operations & Facilities
o Faulty equipment not replaced quickly