Value Chain
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- a series of departments that carry out value-creating activities to design,
produce, market, deliver, and support a firm's products
Societal Marketing Concept
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- the idea that a company's marketing decisions should consider
consumers' wants, the company's requirements, consumers' long-run
interests, and society's long-run interests
Marketing Concept
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- a philosophy in which achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired
satisfactions better than competitors do
Strategic Planning
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the process of developing and maintaining a strategic fit between the
organizations goals and capabilities and its changing marketing
opportunities
Customer Satisfaction
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, - the extent to which a product's perceived performance matches a buyer's
expectations
Growth-Share Matrix
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best known portfolio planning method
SWOT Analysis
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Strengths, Weaknesses, Opportunities, Threats
Demands
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- human wants that are backed by buying power
Give this one a try later!
- a series of departments that carry out value-creating activities to design,
produce, market, deliver, and support a firm's products
Societal Marketing Concept
,Give this one a try later!
- the idea that a company's marketing decisions should consider
consumers' wants, the company's requirements, consumers' long-run
interests, and society's long-run interests
Marketing Concept
Give this one a try later!
- a philosophy in which achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired
satisfactions better than competitors do
Strategic Planning
Give this one a try later!
the process of developing and maintaining a strategic fit between the
organizations goals and capabilities and its changing marketing
opportunities
Customer Satisfaction
Give this one a try later!
, - the extent to which a product's perceived performance matches a buyer's
expectations
Growth-Share Matrix
Give this one a try later!
best known portfolio planning method
SWOT Analysis
Give this one a try later!
Strengths, Weaknesses, Opportunities, Threats
Demands
Give this one a try later!
- human wants that are backed by buying power
