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edexcel ial business

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Exam of 18 pages for the course edexcel ial business at edexcel ial business (neee more)

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Module

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Name: _______________________________________________

IAL Business Unit 1: Marketing and people

Topic : Meeting customer needs

Date:

Time:

Total marks available:

Total marks achieved: ______

Questions

,Q1.

Read Extracts E and F in the Source Booklet before answering this question.

Assess the decision by Mr Cory's Cookies to use only online retailing to sell its cookies.

(10)

(Total for question = 10 marks)

(Q02e WBS11/01, Jan 2023)

Q2.

Read Extracts A, B, C and D in the Source Booklet before answering the question.

Nando's collected market research data in China using random sampling.

Assess the likely disadvantages to Nando's of using random sampling.

(10)

(Total for question = 10 marks)

(Q01e WBS11/01, Oct 2023)

Q3.

Read Extract C.

Discuss the benefits of market segmentation to a business such as Innocent.

(8)

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(Total for question = 8 marks)

(QU02d WBS11/01, Jan 2019)

Q4.

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Institution: Edexcel ial business
Study: edexcel ial business
Module: Edexcel ial business

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Uploaded on: July 19, 2025
Number of pages: 18
Written in: 2024/2025
Type: Exam (elaborations)
Contains: Questions & answers

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