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Name: _______________________________________________

IAL Business Unit 1: Marketing and people

Topic : Meeting customer needs

Date:

Time:

Total marks available:

Total marks achieved: ______

Questions

,Q1.

Discuss the extent to which Ocado has been successful in adding value to its business.

(8)

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(Total for question = 8 marks)

, (Q02d WBS11/01, June 2019)

Q2.

Read Extract C.

Before launching on a larger scale, Innocent agreed a contract with a UK supermarket to sell its
smoothies in 10 of the supermarket's shops.

Assess the advantages for Innocent of test marketing its products.

(10)

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Written for

Institution: A level business Ed excel
Study: A level business Ed excel
Module: A level business Ed excel

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Uploaded on: July 19, 2025
Number of pages: 28
Written in: 2024/2025
Type: Exam (elaborations)
Contains: Questions & answers

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