Name: _______________________________________________
IAL Business Unit 1: Marketing and people
Topic : Meeting customer needs
Date:
Time:
Total marks available:
Total marks achieved: ______
Questions
,Q1.
Discuss the extent to which Ocado has been successful in adding value to its business.
(8)
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(Total for question = 8 marks)
, (Q02d WBS11/01, June 2019)
Q2.
Read Extract C.
Before launching on a larger scale, Innocent agreed a contract with a UK supermarket to sell its
smoothies in 10 of the supermarket's shops.
Assess the advantages for Innocent of test marketing its products.
(10)
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IAL Business Unit 1: Marketing and people
Topic : Meeting customer needs
Date:
Time:
Total marks available:
Total marks achieved: ______
Questions
,Q1.
Discuss the extent to which Ocado has been successful in adding value to its business.
(8)
.............................................................................................................................................
.............................................................................................................................................
.............................................................................................................................................
.............................................................................................................................................
.............................................................................................................................................
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(Total for question = 8 marks)
, (Q02d WBS11/01, June 2019)
Q2.
Read Extract C.
Before launching on a larger scale, Innocent agreed a contract with a UK supermarket to sell its
smoothies in 10 of the supermarket's shops.
Assess the advantages for Innocent of test marketing its products.
(10)
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.............................................................................................................................................
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