Actual Emended Exam Questions With
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1. Specific information that describes the apartment communities typical
residents and their needs, wants and qualifying characteristics - ANSWER
Resident profile
2. Two key components of added value - - ANSWER assist people in finding
appropriate housing that meets their particular needs and to add value for
your properties owner.
3. As a professional, you will need to keep - ANSWER the properties goals in
mind, not just your own.
4. Cascading - ANSWER falling or flowing, like a waterfall. Everyone knows
his or her role that contributes to the overall strategy.
5. Seven steps in planning - ANSWER 1. set and share goals
2. build specific objectives and timelines
3. Identify barriers
4. Determine the contacts and skills you have to acquire
5. Prepare a plan
,6. Measure progress on a regular basis
7. Revise as necessary
6. A way to mange time better - ANSWER focus on the 'big rocks' first
7. Understanding and presenting automated revenue pricing is part of -
ANSWER product knowledge that comes with your specialized knowledge
8. A tool to generate additional revenue using proactive flexible pricing -
ANSWER automated revenue management
9. Vital link from your reputation to your brand - ANSWER emotional
connection.
10. Your promise to your customer. It tells them what they can expect from your
products and services. - ANSWER Branding
11. What the public sees when driving or walking past your community -
ANSWER Curb appeal
12. How often should signs and landscape be inspected? - ANSWER Daily!
13. A critical component of an apartments image - ANSWER Signs
,14. Large signs, typically located at the front of the property to capture traffic
driving or walking by - ANSWER Monument signs
15. Lighting placement and effectiveness is critical for - ANSWER safety and
ambiance.
16. You "reach out" to contact prospective residents, either directly or indirectly -
ANSWER outreach marketing
17. When you handle incoming or "inbound" requests - ANSWER Inbound
marketing
18. Form of outreach marketing - ANSWER promotional marketing
19. Posing as a real applicant - ANSWER mystery shopping
20. You can be yourself - ANSWER relationship building shopping
21. Community that has a similar style - ANSWER comparable
22. Styled differently - ANSWER competitor
, The location of a community in relation to customer needs and desires. such as
shopping, employers, recreational facilities, schools, transportation. - ANSWER
relative location
Describes all current and potential residents who want to live in an apartment
community and who are qualified to live there. It is based on the type of
apartment, the community rent and fees. - ANSWER Market
A result of behaving differently toward someone because they are a member of a
certain class - ANSWER Disparate treatment
When a policy or procedure has a different impact - ANSWER Disparate
impact or discriminatory effect.
Four elements of a contract - - ANSWER offer, acceptance, consideration,
capacity
Three parts of relationship selling - ANSWER teach, tailor your message and
take control of your presentation
Closing is - ANSWER Continuel. Occurs at each step of the sales process to
move foward.
The final step in the sales process - ANSWER Closing