CALP / CALP (NAA) Verified Multiple Choice and
Conceptual Actual Emended Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
What is the primary goal of a leasing professional during a phone call with a
prospect?
To schedule an in-person visit or virtual tour
What is the best way to overcome a prospect’s objection during a tour?
Acknowledge the concern and offer a relevant feature or benefit that
addresses it
Which of the following is a key component of closing a lease?
Asking for the prospect’s commitment and guiding them through the next
steps
What is the best way to follow up after a prospect tour?
Send a personalized message or call within 24 hours
How does a well-maintained model unit impact leasing success?
It allows prospects to visualize living in the community, increasing emotional
connection
When is the best time to introduce the community’s pricing and availability?
After highlighting value and features during the tour
,Which resident communication method is most efficient for reaching large
groups quickly?
Email or resident portal notifications
What is one way leasing professionals can support resident retention?
Proactively addressing maintenance concerns and following up on service
requests
Which of the following is considered a lease violation?
Keeping unauthorized occupants or pets in the apartment
Why is fair housing training essential for leasing professionals?
To ensure compliance with federal law and provide equal housing
opportunities to all applicants
What is the leasing professional’s main role in the lease renewal process?
Encourage the resident to renew by emphasizing the benefits of staying and
addressing concerns proactively
When should the renewal process typically begin?
60–90 days before the lease expires
Which action is most likely to increase lease renewal rates?
Building positive relationships with residents and addressing issues promptly
Which resident feedback should be taken seriously during renewal time?
Maintenance delays, noise complaints, and rent increases
,What is a renewal incentive?
A perk offered to encourage residents to sign a new lease (e.g., reduced rent
increase, upgrade, gift card)
What is the primary goal of apartment marketing?
Attract qualified prospects to tour and apply
Which of the following marketing tools is most effective for reaching today’s
renters?
Online listings and social media ads
Which feature of an apartment community is considered a "value-add" in
marketing?
Modern appliances, in-unit laundry, or smart home technology
What is the benefit of using a CRM (Customer Relationship Management) tool in
marketing?
It helps track leads, follow-ups, and conversion rates
What is the leasing professional’s role in marketing?
Presenting the community’s features in a way that connects emotionally
with the prospect
, What is the first step a leasing professional should take when a resident files a
complaint about a neighbor?
Listen calmly, gather details, and document the concern
What is the best strategy when resolving a resident conflict involving community
rules?
Refer to the lease agreement or community policies and apply them
consistently
When a resident is upset and raises their voice, what should the leasing
professional do first?
Stay calm, use active listening, and avoid interrupting
Which communication strategy is most effective when dealing with a frustrated
resident?
Empathy, followed by a solution-focused response
How can leasing professionals prevent conflict with residents?
Maintain transparency, follow through on commitments, and set clear
expectations
Leasing professionals - ANSWER -show & lease apartment
-deal w/ & serve residents
-market to prospective residents
Conceptual Actual Emended Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
What is the primary goal of a leasing professional during a phone call with a
prospect?
To schedule an in-person visit or virtual tour
What is the best way to overcome a prospect’s objection during a tour?
Acknowledge the concern and offer a relevant feature or benefit that
addresses it
Which of the following is a key component of closing a lease?
Asking for the prospect’s commitment and guiding them through the next
steps
What is the best way to follow up after a prospect tour?
Send a personalized message or call within 24 hours
How does a well-maintained model unit impact leasing success?
It allows prospects to visualize living in the community, increasing emotional
connection
When is the best time to introduce the community’s pricing and availability?
After highlighting value and features during the tour
,Which resident communication method is most efficient for reaching large
groups quickly?
Email or resident portal notifications
What is one way leasing professionals can support resident retention?
Proactively addressing maintenance concerns and following up on service
requests
Which of the following is considered a lease violation?
Keeping unauthorized occupants or pets in the apartment
Why is fair housing training essential for leasing professionals?
To ensure compliance with federal law and provide equal housing
opportunities to all applicants
What is the leasing professional’s main role in the lease renewal process?
Encourage the resident to renew by emphasizing the benefits of staying and
addressing concerns proactively
When should the renewal process typically begin?
60–90 days before the lease expires
Which action is most likely to increase lease renewal rates?
Building positive relationships with residents and addressing issues promptly
Which resident feedback should be taken seriously during renewal time?
Maintenance delays, noise complaints, and rent increases
,What is a renewal incentive?
A perk offered to encourage residents to sign a new lease (e.g., reduced rent
increase, upgrade, gift card)
What is the primary goal of apartment marketing?
Attract qualified prospects to tour and apply
Which of the following marketing tools is most effective for reaching today’s
renters?
Online listings and social media ads
Which feature of an apartment community is considered a "value-add" in
marketing?
Modern appliances, in-unit laundry, or smart home technology
What is the benefit of using a CRM (Customer Relationship Management) tool in
marketing?
It helps track leads, follow-ups, and conversion rates
What is the leasing professional’s role in marketing?
Presenting the community’s features in a way that connects emotionally
with the prospect
, What is the first step a leasing professional should take when a resident files a
complaint about a neighbor?
Listen calmly, gather details, and document the concern
What is the best strategy when resolving a resident conflict involving community
rules?
Refer to the lease agreement or community policies and apply them
consistently
When a resident is upset and raises their voice, what should the leasing
professional do first?
Stay calm, use active listening, and avoid interrupting
Which communication strategy is most effective when dealing with a frustrated
resident?
Empathy, followed by a solution-focused response
How can leasing professionals prevent conflict with residents?
Maintain transparency, follow through on commitments, and set clear
expectations
Leasing professionals - ANSWER -show & lease apartment
-deal w/ & serve residents
-market to prospective residents
