GOOGLE ADS DISPLAY
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which targeting option is best for influencing consideration? - ANS Custom Intent, in-market
and similar audiences
Demographics are - ANS age, sex,
What two types of remarketing can be used on Google Display ads? - ANS Dynamic
remarketing ??
Standard remarketing ??
Goal specific return on ad spend, what is the bidding strategy - ANS A revenue focused
strategy
Goal Drive Action, what audiences should you choose - ANS standard re-marketing and
Dynammic remarketing
Why choose build awareness as a marketing objective - ANS to reach a broad audience
!What 3 components are part of Google Display ad' value proposition? - ANS Intent
Machine learning
Search
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,Why Google Ads - ANS Drive sales, get leads. increase website visits, influence consideration,
build awareness, promote your app
What are the three principles google ads is built around? - ANS Relevance, Control and
Results
Relevance - ANS Connecting with the right people and the right time with the right message
Control - ANS Budget, spend per month, per day, per ad using a lightning fast auction feature
you can change, pause and modify.
Results - ANS Pay only for results, clicks, calls, you can use the measurement tools to manage
and optimize your ads.
How can automated bids help you to keep your bids relevant every day? - ANS By setting
bids when auctions happen
Types of Google ad Campaigns - ANS Search, Display, Video, Shopping, and App
Where do Search ads appear - ANS next to Google search results and on other Google
partner sites, like YouTube, when people look for businesses like yours.
What audience should you choose to build awareness in a nich market? - ANS Custom
affinity audience
What is the minimum conversions on search and display to set up a smart campaign - ANS At
least 50 conversions on Display or at least 100 conversions on Search.
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, What does automated bidding use to set the right bid for every auction? - ANS Machine
learning
Why have a Search campaign - ANS you can make sure potential customers notice your
brand, consider your products, and take action.
Where are Google Display ads shown - ANS Your ads get matched to content related to your
business or to your customers' interests.
What is the best way to customize Google Display Ads based on how potential customers
previously engaged with your website. - ANS Remarketing
Why use Google Display Ads - ANS to increase exposure and reach audiences with specific
interests across the web.
Which marketing objective would you choose to engage with visitors that didn' make a
purchase? - ANS Drive action
Why create a remarketing campaign? - ANS Drive action
What information is used to identify Similar Audiences? - ANS Audience interest around
different topics
How does remarketing drive sales - ANS It reaches audiences who previously visited her
website as they browse network websites and use network apps.
How might Smart Display campaign reporting help - ANS In addition to standard Google Ads
reporting, it provides reports that facilitate broad, strategic ad management.
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which targeting option is best for influencing consideration? - ANS Custom Intent, in-market
and similar audiences
Demographics are - ANS age, sex,
What two types of remarketing can be used on Google Display ads? - ANS Dynamic
remarketing ??
Standard remarketing ??
Goal specific return on ad spend, what is the bidding strategy - ANS A revenue focused
strategy
Goal Drive Action, what audiences should you choose - ANS standard re-marketing and
Dynammic remarketing
Why choose build awareness as a marketing objective - ANS to reach a broad audience
!What 3 components are part of Google Display ad' value proposition? - ANS Intent
Machine learning
Search
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
,Why Google Ads - ANS Drive sales, get leads. increase website visits, influence consideration,
build awareness, promote your app
What are the three principles google ads is built around? - ANS Relevance, Control and
Results
Relevance - ANS Connecting with the right people and the right time with the right message
Control - ANS Budget, spend per month, per day, per ad using a lightning fast auction feature
you can change, pause and modify.
Results - ANS Pay only for results, clicks, calls, you can use the measurement tools to manage
and optimize your ads.
How can automated bids help you to keep your bids relevant every day? - ANS By setting
bids when auctions happen
Types of Google ad Campaigns - ANS Search, Display, Video, Shopping, and App
Where do Search ads appear - ANS next to Google search results and on other Google
partner sites, like YouTube, when people look for businesses like yours.
What audience should you choose to build awareness in a nich market? - ANS Custom
affinity audience
What is the minimum conversions on search and display to set up a smart campaign - ANS At
least 50 conversions on Display or at least 100 conversions on Search.
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, What does automated bidding use to set the right bid for every auction? - ANS Machine
learning
Why have a Search campaign - ANS you can make sure potential customers notice your
brand, consider your products, and take action.
Where are Google Display ads shown - ANS Your ads get matched to content related to your
business or to your customers' interests.
What is the best way to customize Google Display Ads based on how potential customers
previously engaged with your website. - ANS Remarketing
Why use Google Display Ads - ANS to increase exposure and reach audiences with specific
interests across the web.
Which marketing objective would you choose to engage with visitors that didn' make a
purchase? - ANS Drive action
Why create a remarketing campaign? - ANS Drive action
What information is used to identify Similar Audiences? - ANS Audience interest around
different topics
How does remarketing drive sales - ANS It reaches audiences who previously visited her
website as they browse network websites and use network apps.
How might Smart Display campaign reporting help - ANS In addition to standard Google Ads
reporting, it provides reports that facilitate broad, strategic ad management.
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
