Stukent Marketing Certification || Error-free Answers 100%.
1. Many sites have been penalized for automating the creation of what kinds of links?
a. Editorial links
b. Manual links
c. Manufactured links
d. Both A and B correct answers Manufactured links
2. True or False: Google Alerts provides the monitoring of a company name, the products the
company produces, and the company's trademarks, but not of competitors' brands. correct
answers false
3. Which of the following is NOT true of Pinterest?
Clicking a pin gives supplemental information included with the pin
b. No pins include the URL of the source of the pin
c. Traffic from Pinterest is likely to be highly engaged and often purchase minded
d. Several e-commerce sites have greatly increased their profits through the creative use of
Pinterest correct answers No pins include the URL of the source of the pin
4. True or False: The better an advertiser can target the right audience, the more the advertiser is
willing to pay for advertising. correct answers true
5. True or False: It is more cost effective for a small start-up company to purchase its own server
than to pay for a web hosting company's service. correct answers false
The practice of using positive messaging close to the desired click region is an element of
a. Credibility
b. Closing
c. Continuance
, d. Both A and C correct answers closing
7. True or False: The cost per exposure of most online advertising channels is difficult to account
for. correct answers true
Aggregate information as part of an analytics package may include
a. The total number of visits but not the total revenue
b. The total revenue but not the total number of visits
c. The total number of visits and the total revenue
d. None of the above correct answers The total number of visits and the total revenue
The optimal allocation of marketing expenses depends primarily on
a. The company's past performance
b. The company's ideal state
c. The company's competitors
d. The company's current state correct answers The company's current state
The practice of displaying ads to web users who have already visited that site is called
a. Remarketing or retargeting
b. Tracking or trailing
c. Re-engaging or retracing
d. None of the above correct answers Remarketing or retargeting
Good content marketing, like good off-site SEO, must begin with
a. Good, appealing content
b. Good, analyzed data
c. Good, vetted subscriber lists
1. Many sites have been penalized for automating the creation of what kinds of links?
a. Editorial links
b. Manual links
c. Manufactured links
d. Both A and B correct answers Manufactured links
2. True or False: Google Alerts provides the monitoring of a company name, the products the
company produces, and the company's trademarks, but not of competitors' brands. correct
answers false
3. Which of the following is NOT true of Pinterest?
Clicking a pin gives supplemental information included with the pin
b. No pins include the URL of the source of the pin
c. Traffic from Pinterest is likely to be highly engaged and often purchase minded
d. Several e-commerce sites have greatly increased their profits through the creative use of
Pinterest correct answers No pins include the URL of the source of the pin
4. True or False: The better an advertiser can target the right audience, the more the advertiser is
willing to pay for advertising. correct answers true
5. True or False: It is more cost effective for a small start-up company to purchase its own server
than to pay for a web hosting company's service. correct answers false
The practice of using positive messaging close to the desired click region is an element of
a. Credibility
b. Closing
c. Continuance
, d. Both A and C correct answers closing
7. True or False: The cost per exposure of most online advertising channels is difficult to account
for. correct answers true
Aggregate information as part of an analytics package may include
a. The total number of visits but not the total revenue
b. The total revenue but not the total number of visits
c. The total number of visits and the total revenue
d. None of the above correct answers The total number of visits and the total revenue
The optimal allocation of marketing expenses depends primarily on
a. The company's past performance
b. The company's ideal state
c. The company's competitors
d. The company's current state correct answers The company's current state
The practice of displaying ads to web users who have already visited that site is called
a. Remarketing or retargeting
b. Tracking or trailing
c. Re-engaging or retracing
d. None of the above correct answers Remarketing or retargeting
Good content marketing, like good off-site SEO, must begin with
a. Good, appealing content
b. Good, analyzed data
c. Good, vetted subscriber lists
