Stukent Marketing Certification Study Guide || Acknowledged
Answers 100%.
True or False: Marketing and advertising are the same thing. correct answers False
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. correct answers False
True or False: Marketing is the process of communicating a company's value to the customer.
correct answers True
What are the Four P's of Marketing? correct answers Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. correct answers True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? correct answers Focus groups
True or False: Ads, emails, and text messages are all examples of marketing approaches. correct
answers True
Why do companies need marketing? correct answers to increase sales
to acquire new customers
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? correct
answers Surveys
, According to the reading, before creating content, what question should you ask yourself?
correct answers Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? correct
answers Social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction. correct answers True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. correct answers True
What was the first true "social media network"? correct answers MySpace
What does the acronym SEO stand for? correct answers Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. correct answers False
True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. correct answers True
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? correct answers Over 90 percent
What is the first step of the six-step process of a social media marketing plan? correct answers
create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional
celebrities. correct answers True
Answers 100%.
True or False: Marketing and advertising are the same thing. correct answers False
True or False: If you increase the number of new customers in your business, you are guaranteed
to grow your business. correct answers False
True or False: Marketing is the process of communicating a company's value to the customer.
correct answers True
What are the Four P's of Marketing? correct answers Product, Price, Promotion, Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. correct answers True
Which common research method is best for getting a more in-depth look at consumers' thoughts
and ideas about a product or service? correct answers Focus groups
True or False: Ads, emails, and text messages are all examples of marketing approaches. correct
answers True
Why do companies need marketing? correct answers to increase sales
to acquire new customers
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? correct
answers Surveys
, According to the reading, before creating content, what question should you ask yourself?
correct answers Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? correct
answers Social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-
many to a many-to-many method of interaction. correct answers True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. correct answers True
What was the first true "social media network"? correct answers MySpace
What does the acronym SEO stand for? correct answers Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. correct answers False
True or False: A key performance indicator is something you can measure — usually
performance-based — that helps you evaluate the success of your business. correct answers True
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? correct answers Over 90 percent
What is the first step of the six-step process of a social media marketing plan? correct answers
create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional
celebrities. correct answers True
