PRSA APR Test Questions & Answers: Guaranteed A+ Guide Solution: Updated

What are two components to strategic thinking in public relations? Choose two. A. Setting PR goals that are in line with the organization's mission and operational goals. B. Planning PR programs that identify target publics, articulate appropriate objectives and distinguish between action and communication strategies and tactics. C. Measuring the effectiveness of a program against objectives. D. Researching the problem using scientific methods to understand a situation, check assumptions about publics and determine PR consequences. (- Answer: A & B Rationale: The second step of the PR management process is planning and programming, which must be grounded in strategic thinking. Source: EPR, p. 284 Which are examples of barriers to the implementation of a PR campaign? Choose two. A. Program fundingB. Artificial censorship C. Prior ethos D. Evaluation methods (- Answer: B & C Rationale: Artificial censorship is an example of a diffusion obstacle. Prior ethos is an example of a speaker obstacle. Source: EPR pgs. 304-308 You have been hired as the new communications director by the local school district after an embezzlement scheme was discovered that involved the CFO taking $800,000 over the past 15 years. The school district has provided internal and external publics including the media with details about the incident and apologized for its lack of safeguards to have caught the problem earlier. What do you recommend as the next step needed to help rebuild trust?