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Exam (elaborations)

MART 212 EXAM REVISION

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MART 212 EXAM REVISION

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D212
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D212








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Institution
D212
Module
D212

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Uploaded on
July 8, 2025
Number of pages
3
Written in
2024/2025
Type
Exam (elaborations)
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  • mart 212 exam revision

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MART 212 EXAM REVISION


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Qualitativebnresearchersbnemphasisebntheirbnsamplesbnarebnmadebnupbnofbnrepresentativebnratherbntha
nbnreleventbnconsumers.



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Thebncharacteristicbnofbnobservationbnthatbndescribesbnthebndegreebntobnwhichbnthebnresearcherbnorbnt
rainedbnobserverbnactuallybnobservesbnthebnbehaviourbnorbneventbnasbnitbnoccurs.



Thebnicebergbnprinciplebnisbnbestbndescribedbnas...bn-bnanswers--
Managersbnarebnawarebnofbnjustbnabnsmallbnportionbnofbnthebntruebnproblem;bnthisbnsmallbnportionbnisb
ngenerallybnthebnvisiblebnsymptombnofbnabnbiggerbnunderlyingbnproblem.




Thebnunitbnofbnanalysisbn-bnanswers--
Thisbnspecifiesbnwhetherbndatabnshouldbnbebncollectedbnaboutbnindividuals,bnhouseholds,bnorganization
s,bndepartments,bngeographicalbnareas,bnorbnsomebncombination.



Whilebndesigningbnabnstudy,bnabnresearcherbnisbnwonderingbnifbnshebnshouldbnaskbnrespondentsbntheirb
nagebnandbngender.bnShebnisbnnotbnsurebnifbnshebnwouldbnneedbnthatbninformationbnlaterbninbnthebnrese
archbnprocess.bnThisbnisbnanbnexamplebnofbnherbntryingbnto...bn-bnanswers--
Determinebnthebnrelevantbnvariablesbnforbnherbnstudy.



Comparisonbn-bnanswers--
Thisbnisbnthebnprocessbnofbndevelopingbnandbnrefiningbntheorybnandbnconstructsbnbybnanalyzingbnthebnd
ifferencesbnandbnsimilaritiesbninbnpassages,bnthemes,bnorbntypesbnofbnparticipants.



Negativebncasebnanalysisbn-bnanswers--
Itbnhelpsbntobnestablishbnboundariesbnandbnconditionsbnforbnthebntheoriesbndevelopedbnbybnqualitativeb
nresearchers.
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