Undergrad
PS51005B: The
Psychology of the Person
Social Influence I
Session Aims
Understand the key components of social influence
Explore classic studies of conformity, compliance, and obedience
Learn about contextual and group-related factors
Understand normative, informational, and referent informational influence
What Is Social Influence?
“The scientific study of the way in which people’s thoughts, feelings and behaviours are influenced by the real or
imagined presence of others.” — Aronson et al. (2018); Hogg & Vaughan (2018); Sutton & Douglas (2013)
Social influence affects how we think, feel, and act in the presence of others.
Key Types of Social Influence
Type Description
Conformity Aligning with external norms (Sutton & Douglas,
2013)
Compliance Doing what is asked, often without internal
agreement
Obedience Following instructions from authority figures