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WGU C228 Performance Assessment Task 2 — QBM3: Risk Analysis.

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WGU C228 Performance Assessment Task 2 — QBM3:
Risk Analysis.

INNOVATIVE AND STRATEGIC THINKING — D081
PRFA — QBM3




PREPARATION TASK OVERVIEW SUBMISSIONS EVALUATION REPORT



COMPETENCIES
3081.1.2 : Techniques of Strategic Management
The graduate utilizes evidence-based techniques to make strategic decisions.

3081.1.3 : Business Strategy and Analysis
The graduate applies appropriate business practices to formulate recommendations that
impact organizational effectiveness.


INTRODUCTION
Today's business environment requires competency in managing risk and selecting
business strategies based on a company's internal and external analyses.

In this task you will act as a consultant for the company in the given scenario. As you
complete the task, think about the materials you encountered in the course or past
projects you may have worked on that required evaluating risks and conducting risk
analyses. You will be required to apply your understanding to discuss risks and rewards of
the market entry; analyze the company's strengths, weaknesses, opportunities, and
threats (SWOT); and recommend business strategies.


SCENARIO
A U.S. fishing boat manufacturer is known throughout the United States for its
innovative approach to product design, lean manufacturing, and responsive customer
service since its start three years ago. The mission statement of the company is "We
will provide the most innovative customer-driven design and growth in the industry."
The founders' ideals for the company are described in the vision statement: "We will be
the most sustainable company in the industry." The company's ethical statement that
guides all conduct and decision-making is "We will make decisions that are
sustainable for customers and the environment."

The company's founders have created an organizational culture of innovation in which employees
and

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