MNG4801
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
, Question 1: Academic Declaration
Question 2
1. c
2. d
3. c
4. d
5. d
6. d
7. d
8. a
9. d
10. a
Question 3: Mintzberg’s 5 Ps of Strategy and Naked Insurance
Henry Mintzberg’s 5 Ps of strategy—Plan, Ploy, Pattern, Position, and Perspective—
offer a well-rounded way to understand how strategy can be interpreted and applied
(Mintzberg, 1987).
1. Plan: Naked Insurance’s digital-first strategy is a clear plan to disrupt the
traditional insurance model. The use of artificial intelligence and app-based
services demonstrates deliberate planning to offer more transparent, cost-
effective solutions.
2. Ploy: Naked’s unique “Giveback” model—returning unused premiums to
charitable causes—is a ploy that positions the company as ethical and socially
conscious, distinguishing it from competitors.
3. Pattern: Naked Insurance consistently delivers a smooth digital experience, from
onboarding to claims. This shows a clear strategic pattern focused on user-
centric innovation.
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
, Question 1: Academic Declaration
Question 2
1. c
2. d
3. c
4. d
5. d
6. d
7. d
8. a
9. d
10. a
Question 3: Mintzberg’s 5 Ps of Strategy and Naked Insurance
Henry Mintzberg’s 5 Ps of strategy—Plan, Ploy, Pattern, Position, and Perspective—
offer a well-rounded way to understand how strategy can be interpreted and applied
(Mintzberg, 1987).
1. Plan: Naked Insurance’s digital-first strategy is a clear plan to disrupt the
traditional insurance model. The use of artificial intelligence and app-based
services demonstrates deliberate planning to offer more transparent, cost-
effective solutions.
2. Ploy: Naked’s unique “Giveback” model—returning unused premiums to
charitable causes—is a ploy that positions the company as ethical and socially
conscious, distinguishing it from competitors.
3. Pattern: Naked Insurance consistently delivers a smooth digital experience, from
onboarding to claims. This shows a clear strategic pattern focused on user-
centric innovation.
