PLETE ANSWERS) Semester 1
QUESTION 1: DISRUPTION AND COMMUNICATION [25] LU1
Rework the answers that you have completed for Assignment
01 and submit the polished version. We have repeated the
questions below.
1.1 The concept of communication is evolving. There is a
difference in the conceptualisation of communication from a
Euro-Western perspective versus an African perspective, so,
therefore, reflect on these two differences.
i. In approximately 30 words, briefly define communication. (5)
ii. Discuss the difference between Euro-Western definitions of
communication versus African definitions. (5)
iii. Now, reflect on the definition that you have provided, and
whether your definition aligns with Euro-Western, Africo-
centric, or any other thinking. Justify your answer. (5)
1.2 Apart from communication being the centre of this module,
we have another important concept, namely disruption.
i. Define and discuss the concept of disruption (5)
ii. Provide a descriptive example of disruption (5)
COM1512: Assessment 3_POE_ S1_2025 Page 6 of 12
2.1. Mark allocation for Q1
, MARK ALLOCATION FOR QUESTION 1 Q # TASK DESCRIPTION
MARKS
Q1.1.
i. Definition of communication
The student defines communication logically and in a
theoretically sound way.
5
ii. Difference between Euro-Western and African definitions
The student differentiates between Euro-Western definitions of
communication versus African definitions.
5
iii. Reflection, alignment, and substantiation of the chosen
definition
The student provides an explanation that describes why they
have defined communication in that way.
5
Q.1.2.
i. Define and discuss disruption
The student defines disruption logically and in a theoretically
sound way and provides a sound discussion to substantiate
their response that shows their understanding of the concept.