BUAD 332 Final (MOON) Questions And
Answers 100% Correct | New Update 2025
forms of direct marketing - ANSWER - direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling
new digital direct marketing technologies - ANSWER mobile phone marketing
new digital direct marketing technologies example - ANSWER Prismaxel for
mobile marketing and GPShopper
click-and-mortar business trends - ANSWER - almost all traditional companies
now have online sales
- click-and-mortar firms have more success than click-only
corporate websites - ANSWER designed to build customer goodwill, collect
customer feedback, and supplement other sales channels, rather than to sell the
company's product directly (PR)
, marketing web sites - ANSWER web site that engages consumers in
interactions that move them closer to a direct purchase or other marketing
outcome (Direct marketing)
The International Trade System - ANSWER restrictions—tariffs, quotas,
embargos, exchange controls, and non-tariff trade barriers
The World Trade Organization and GATT - ANSWER helps trade—reduces
tariffs and other international trade barriers.
industrial structure - ANSWER - subsistence economies
- raw material exporting economies
- industrializing economies
- industrial economies
political-legal environment - ANSWER - attitudes toward international buying
- government bureaucracy
- political stability
- monetary regulations
reasons to consider going global - ANSWER - foreign attacks on domestic
markets
- foreign markets with higher profit opportunities
- stagnant or shrinking domestic markets
- need larger customer base to achieve economies of scale
Answers 100% Correct | New Update 2025
forms of direct marketing - ANSWER - direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling
new digital direct marketing technologies - ANSWER mobile phone marketing
new digital direct marketing technologies example - ANSWER Prismaxel for
mobile marketing and GPShopper
click-and-mortar business trends - ANSWER - almost all traditional companies
now have online sales
- click-and-mortar firms have more success than click-only
corporate websites - ANSWER designed to build customer goodwill, collect
customer feedback, and supplement other sales channels, rather than to sell the
company's product directly (PR)
, marketing web sites - ANSWER web site that engages consumers in
interactions that move them closer to a direct purchase or other marketing
outcome (Direct marketing)
The International Trade System - ANSWER restrictions—tariffs, quotas,
embargos, exchange controls, and non-tariff trade barriers
The World Trade Organization and GATT - ANSWER helps trade—reduces
tariffs and other international trade barriers.
industrial structure - ANSWER - subsistence economies
- raw material exporting economies
- industrializing economies
- industrial economies
political-legal environment - ANSWER - attitudes toward international buying
- government bureaucracy
- political stability
- monetary regulations
reasons to consider going global - ANSWER - foreign attacks on domestic
markets
- foreign markets with higher profit opportunities
- stagnant or shrinking domestic markets
- need larger customer base to achieve economies of scale
