MKTG. END EXAM.2025
empowerment/sale......
Yes, because marketing can occur even if an exchange does not occur. - ANSWERS-
Empowerment - ANSWERS-
sales - ANSWERS-1. Valhalla Pharmaceutical, Inc. (Valhalla) manufactures a prescription antibiotic and
has been accused of using aggressive marketing tactics to increase sales. Valhalla has employed sales
representatives who meet individually with a variety of physicians and pharmacists to encourage the
prescribing of the brand, which is priced higher than similar medications. Based on this information,
Valhalla has embraced which type of orientation as a marketing management philosophy?
big data - ANSWERS-1. Nzinga recently did a Google search for recommendations on a fuel-efficient,
electric, or hybrid automobile, and Nzinga noticed when he checked his Instagram and Pinterest
accounts, there were now "pop-up" advertisements for various brands of vehicles like those the Google
search revealed. The information about Nzinga that Google, Instagram, and Pinterest are utilizing to
show him these advertisements is known as what?
market orientation - ANSWERS-1. BedJet manufactures and sells a heating and cooling system that can
be attached to any bed, allowing those sleeping on the mattress to maintain a comfortable temperature,
avoiding being too hot or too cold. The company developed its products based on insights from
customers who were tired of night sweats or being too cold. BedJet products have been designed based
on customer needs, such as its Dual Zone product that accommodates couples who may desire different
sleeping temperatures. Which marketing management philosophy best describes BedJet?
Market Penetration - ANSWERS-
,mission statement - ANSWERS-1. Yanni was recently hired by a small business to provide strategic
planning consulting. In the initial meeting, Yanni emphasized the importance of which part of the
company's marketing plan?
product development - ANSWERS-1. Dollar General operates midsized retail stores in rural towns. It has
been expanding the variety of products available in its stores. Some locations now offer fresh produce
and an increased assortment of fresh or frozen food items. Dollar General hopes the addition of new
products will lead existing customers to purchase more items when they shop, which will in turn
increase revenues for the chain. This is an example of which strategic alternative according to Ansoff's
matrix?
market development - ANSWERS-1. Companies across the globe can now realize opportunities to grow
by exporting their products or services to different countries. For example, the popular clothing chain
H&M, known as a fast fashion retailer, is based in Sweden, but now has locations in many cities across
the United States. These stores offer the same selection of items found in other H&M store locations
across the globe. H&M is utilizing which of Ansoff's strategic alternatives?
product - ANSWERS-1. Wahl Clipper has an innovation center where its engineers create and test new
products. Suppose Wahl Clipper creates a new curling wand and is in the process of reviewing several
options for the packaging of its curling wand. Which aspect of the marketing mix is Wahl Clipper
focusing on with its review of packaging options?
it represents marketing myopia - ANSWERS-1. Arby's is an American fast-food sandwich restaurant chain
with more than 3,400 restaurants. Aside from its sandwich offerings, Arby's is perhaps best known for its
current marketing slogan, "Arby's, We Have the Meats!" Although this may be a successful slogan, why
would "Arby's, We Have the Meats!" arguably be an ill-advised mission statement?
cash cow - ANSWERS-1. A stop at the grocery store cereal aisle can be overwhelming, with seemingly
hundreds of varieties of cereal available. Post has more than 20 brands of cereal in its consumer
products division, such as Pebbles cereal, which has a high market share but is in a low-growth market,
as consumers now favor more natural cereal products with less added sugar. How would Pebbles cereal
be classified according to the Boston Consulting Group model?
legally - ANSWERS-1. Josefina and Else are purchasing their first home and reviewing the terms of a 15-
year mortgage with their lender, Marius, at First Union Bank. Marius reviews the amount of the loan,
, the interest rate, the total amount of interest they will pay over the course of their loan, and the total
amount of money that will be paid over time. Marius is required to provide this information, as it is
federally mandated as part of the Truth in Lending Act that was passed in 1968 to protect consumers. By
providing this information to Josefina and Else, Marius is acting in which manner?
formal and informal groups - ANSWERS-1. According to the American Medical Association's (AMA's)
Code of Medical Ethics, there are no restrictions on advertising by physicians except those that can be
specifically justified to protect the public from deceptive practices. A physician may advertise through
any commercial publicity or other form of public communication (for example, newspaper, magazine,
radio, television), provided that the communication is not misleading because of the omission of
necessary material information, does not contain any false or misleading statement, or does not
otherwise operate to deceive. What mode of social control does this represent?
adrian has committed an ethical violation - ANSWERS-
utilitarianism - ANSWERS-1. Volkswagen, a German motor vehicle manufacturer, is concerned about the
effects of climate change and how the use of fossil fuels is contributing to these changes. As a result,
Volkswagen recently announced plans to invest $193 billion to make every fifth vehicle it sells electric by
2025. Which ethical theory best describes Volkswagen's decision to focus on electric vehicles?
virtue ethics - ANSWERS-1. Maricela Ramirez is the chief executive officer of a major hospital. Maricela
believes in the importance of transparency, honesty, and cultivating trust through collaboration, and all
members of the hospital must act in ways that demonstrate caring and compassion to patients. It is well
known that medical errors occur in the hospital setting, but no federal law requires that patients be
informed if an error has occurred. Despite this, Maricela has established a hospital policy that mandates
disclosure of medical errors to patients and/or their families as soon as possible after they occur. Which
ethical theory best describes Maricela Ramirez's decision, in her capacity as chief executive officer, to
mandate disclosure of medical errors?
cause related - ANSWERS-1. Big Lots is an American furniture and home decor retailer headquartered in
Columbus, Ohio. For the last several years, Big Lots has supported "Go Red for Women," the American
Heart Association's movement to help women live longer, healthier lives. Heart disease is the leading
cause of death in women. Each year, during the month of February, which is designated as American
Heart Month, customers can donate at registers in any Big Lots store to support the fight against heart
disease. Every dollar raised supports education, research, and professional training to improve women's
heart health. In 2020, the Big Lots Foundation announced that it would match online donations made on
National Wear Red Day up to $333,333 each year through 2023. Big Lots' association with the American
Heart Association's "Go Red for Women" campaign is an example of which type of marketing?
empowerment/sale......
Yes, because marketing can occur even if an exchange does not occur. - ANSWERS-
Empowerment - ANSWERS-
sales - ANSWERS-1. Valhalla Pharmaceutical, Inc. (Valhalla) manufactures a prescription antibiotic and
has been accused of using aggressive marketing tactics to increase sales. Valhalla has employed sales
representatives who meet individually with a variety of physicians and pharmacists to encourage the
prescribing of the brand, which is priced higher than similar medications. Based on this information,
Valhalla has embraced which type of orientation as a marketing management philosophy?
big data - ANSWERS-1. Nzinga recently did a Google search for recommendations on a fuel-efficient,
electric, or hybrid automobile, and Nzinga noticed when he checked his Instagram and Pinterest
accounts, there were now "pop-up" advertisements for various brands of vehicles like those the Google
search revealed. The information about Nzinga that Google, Instagram, and Pinterest are utilizing to
show him these advertisements is known as what?
market orientation - ANSWERS-1. BedJet manufactures and sells a heating and cooling system that can
be attached to any bed, allowing those sleeping on the mattress to maintain a comfortable temperature,
avoiding being too hot or too cold. The company developed its products based on insights from
customers who were tired of night sweats or being too cold. BedJet products have been designed based
on customer needs, such as its Dual Zone product that accommodates couples who may desire different
sleeping temperatures. Which marketing management philosophy best describes BedJet?
Market Penetration - ANSWERS-
,mission statement - ANSWERS-1. Yanni was recently hired by a small business to provide strategic
planning consulting. In the initial meeting, Yanni emphasized the importance of which part of the
company's marketing plan?
product development - ANSWERS-1. Dollar General operates midsized retail stores in rural towns. It has
been expanding the variety of products available in its stores. Some locations now offer fresh produce
and an increased assortment of fresh or frozen food items. Dollar General hopes the addition of new
products will lead existing customers to purchase more items when they shop, which will in turn
increase revenues for the chain. This is an example of which strategic alternative according to Ansoff's
matrix?
market development - ANSWERS-1. Companies across the globe can now realize opportunities to grow
by exporting their products or services to different countries. For example, the popular clothing chain
H&M, known as a fast fashion retailer, is based in Sweden, but now has locations in many cities across
the United States. These stores offer the same selection of items found in other H&M store locations
across the globe. H&M is utilizing which of Ansoff's strategic alternatives?
product - ANSWERS-1. Wahl Clipper has an innovation center where its engineers create and test new
products. Suppose Wahl Clipper creates a new curling wand and is in the process of reviewing several
options for the packaging of its curling wand. Which aspect of the marketing mix is Wahl Clipper
focusing on with its review of packaging options?
it represents marketing myopia - ANSWERS-1. Arby's is an American fast-food sandwich restaurant chain
with more than 3,400 restaurants. Aside from its sandwich offerings, Arby's is perhaps best known for its
current marketing slogan, "Arby's, We Have the Meats!" Although this may be a successful slogan, why
would "Arby's, We Have the Meats!" arguably be an ill-advised mission statement?
cash cow - ANSWERS-1. A stop at the grocery store cereal aisle can be overwhelming, with seemingly
hundreds of varieties of cereal available. Post has more than 20 brands of cereal in its consumer
products division, such as Pebbles cereal, which has a high market share but is in a low-growth market,
as consumers now favor more natural cereal products with less added sugar. How would Pebbles cereal
be classified according to the Boston Consulting Group model?
legally - ANSWERS-1. Josefina and Else are purchasing their first home and reviewing the terms of a 15-
year mortgage with their lender, Marius, at First Union Bank. Marius reviews the amount of the loan,
, the interest rate, the total amount of interest they will pay over the course of their loan, and the total
amount of money that will be paid over time. Marius is required to provide this information, as it is
federally mandated as part of the Truth in Lending Act that was passed in 1968 to protect consumers. By
providing this information to Josefina and Else, Marius is acting in which manner?
formal and informal groups - ANSWERS-1. According to the American Medical Association's (AMA's)
Code of Medical Ethics, there are no restrictions on advertising by physicians except those that can be
specifically justified to protect the public from deceptive practices. A physician may advertise through
any commercial publicity or other form of public communication (for example, newspaper, magazine,
radio, television), provided that the communication is not misleading because of the omission of
necessary material information, does not contain any false or misleading statement, or does not
otherwise operate to deceive. What mode of social control does this represent?
adrian has committed an ethical violation - ANSWERS-
utilitarianism - ANSWERS-1. Volkswagen, a German motor vehicle manufacturer, is concerned about the
effects of climate change and how the use of fossil fuels is contributing to these changes. As a result,
Volkswagen recently announced plans to invest $193 billion to make every fifth vehicle it sells electric by
2025. Which ethical theory best describes Volkswagen's decision to focus on electric vehicles?
virtue ethics - ANSWERS-1. Maricela Ramirez is the chief executive officer of a major hospital. Maricela
believes in the importance of transparency, honesty, and cultivating trust through collaboration, and all
members of the hospital must act in ways that demonstrate caring and compassion to patients. It is well
known that medical errors occur in the hospital setting, but no federal law requires that patients be
informed if an error has occurred. Despite this, Maricela has established a hospital policy that mandates
disclosure of medical errors to patients and/or their families as soon as possible after they occur. Which
ethical theory best describes Maricela Ramirez's decision, in her capacity as chief executive officer, to
mandate disclosure of medical errors?
cause related - ANSWERS-1. Big Lots is an American furniture and home decor retailer headquartered in
Columbus, Ohio. For the last several years, Big Lots has supported "Go Red for Women," the American
Heart Association's movement to help women live longer, healthier lives. Heart disease is the leading
cause of death in women. Each year, during the month of February, which is designated as American
Heart Month, customers can donate at registers in any Big Lots store to support the fight against heart
disease. Every dollar raised supports education, research, and professional training to improve women's
heart health. In 2020, the Big Lots Foundation announced that it would match online donations made on
National Wear Red Day up to $333,333 each year through 2023. Big Lots' association with the American
Heart Association's "Go Red for Women" campaign is an example of which type of marketing?
