Aipmm- Cpm Exam Questions And Correct
Answers(Verified100% Correct)
Y-Axis Key players on a product team (8) - ANSWER- 1. Product Manager
2. Product Mktg. Manager
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
X/Y - ANSWER- X=time
Y=your focus
XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5) - ANSWER- 1. Business
2. Market
3. Customer
4. Product
5. Organization
Product Life Cycle - PLC - ANSWER- Manages stages that products go through from
development to withdrawal from market. Helps you take the right action at the right time.
Integrates people, data, processes and business system
New Product Development + Commercialization
Product Life Cycle Characteristics - ANSWER- 1. Determines if each product has a
different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
Product Life Cycle Benefits - ANSWER- 1. helps forecast and manage cash flow 2.
helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
3. helps in new product development and planning
Product Portfolio - ANSWER- range of products a company has in development or
available for marketplace at one time
,Business Portfolio - ANSWER- collection of businesses and products that make up a
company.
Portfolio Analysis - ANSWER- tool which helps mgmt. identify and evaluate the various
businesses which make up the company
Strategic Business Unit - ANSWER- unit of the company that has a separate mission
and objectives and that can be planned independently from other company businesses
New Product Development (NPD) - 1st half of PMF - ANSWER- complete process of
bringing a new product to market. Includes first 4 steps - conceive, plan, develop,
qualify. For:
1. new product in new markets
2. new product in existing markets not previously targeted
3. enhance current product in existing product line.
*2 parallel paths = idea generation, product design, and detail engineering + market
research and analysis
NPD New Product Development Steps (4) - 1st half of PMF - ANSWER- 1. conceive
2. plan
3. develop
4. qualify
Key Deliverables in conceive and plan phase (7) - ANSWER- 1. Strategic Plan
2. Competitive analysis
3. Market Trends
4. Mktg requirements doc
5. Business Case
6. Product Requirements doc
7. Product roadmap
Key deliverables in Develop and test phase (5) - ANSWER- 1. Marketing strategy
2. Beta program
3. Launch plan
4. Marketing plan
5. Product Retirement plan
Acquisition - ANSWER- act or process by which ownership is achieved by:
1. acquiring brand/product
2. purchase entire company
, 3 ways to get new product - ANSWER- 1. develop
2. acquire
3. license
Commercialization - 2nd half stage of PMF - ANSWER- process of introducing a new
product into the market
Commercialization phases (3) - 2nd half stage of PMF - ANSWER- 1. launch
2. deliver
3. retire
Commercialization Steps w/in PLC (5) - ANSWER- 1. launch/production
2. Growth, Maturity/saturation, decline
3. withdrawal
4. commercialization
5. manufacturing operations
Launch - phase 1 of commercialization - ANSWER- process of introducing a new
product to market.. Gain awareness
analysis = increase familiarity, expand market share
stages of launch (4) - ANSWER- 1. internal communication
2. pre-launch activities (distribution and ensures distribution partners have resources
and knowledge)
3. external communications (PR, advertising)
4. pricing strategies
strategies of launch/introduction (commercialization) (5) - ANSWER- 1. competition =
none
2. product = one
3. price = skimming or penetration
4. promotion = inform, educate
5. place = limited
Growth - phase 2 of commercialization - ANSWER- 2nd stage of PLC during which
sales are increasing at an increasing rate, profits are increasing, and competitors enter
the market
analysis = focus on marketing product improvement and product diversification
strategies of growth (commercialization) (5) - ANSWER- 1. competition = growing
2. product = more versions
3. price = gain share, deal
Answers(Verified100% Correct)
Y-Axis Key players on a product team (8) - ANSWER- 1. Product Manager
2. Product Mktg. Manager
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
X/Y - ANSWER- X=time
Y=your focus
XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5) - ANSWER- 1. Business
2. Market
3. Customer
4. Product
5. Organization
Product Life Cycle - PLC - ANSWER- Manages stages that products go through from
development to withdrawal from market. Helps you take the right action at the right time.
Integrates people, data, processes and business system
New Product Development + Commercialization
Product Life Cycle Characteristics - ANSWER- 1. Determines if each product has a
different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
Product Life Cycle Benefits - ANSWER- 1. helps forecast and manage cash flow 2.
helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
3. helps in new product development and planning
Product Portfolio - ANSWER- range of products a company has in development or
available for marketplace at one time
,Business Portfolio - ANSWER- collection of businesses and products that make up a
company.
Portfolio Analysis - ANSWER- tool which helps mgmt. identify and evaluate the various
businesses which make up the company
Strategic Business Unit - ANSWER- unit of the company that has a separate mission
and objectives and that can be planned independently from other company businesses
New Product Development (NPD) - 1st half of PMF - ANSWER- complete process of
bringing a new product to market. Includes first 4 steps - conceive, plan, develop,
qualify. For:
1. new product in new markets
2. new product in existing markets not previously targeted
3. enhance current product in existing product line.
*2 parallel paths = idea generation, product design, and detail engineering + market
research and analysis
NPD New Product Development Steps (4) - 1st half of PMF - ANSWER- 1. conceive
2. plan
3. develop
4. qualify
Key Deliverables in conceive and plan phase (7) - ANSWER- 1. Strategic Plan
2. Competitive analysis
3. Market Trends
4. Mktg requirements doc
5. Business Case
6. Product Requirements doc
7. Product roadmap
Key deliverables in Develop and test phase (5) - ANSWER- 1. Marketing strategy
2. Beta program
3. Launch plan
4. Marketing plan
5. Product Retirement plan
Acquisition - ANSWER- act or process by which ownership is achieved by:
1. acquiring brand/product
2. purchase entire company
, 3 ways to get new product - ANSWER- 1. develop
2. acquire
3. license
Commercialization - 2nd half stage of PMF - ANSWER- process of introducing a new
product into the market
Commercialization phases (3) - 2nd half stage of PMF - ANSWER- 1. launch
2. deliver
3. retire
Commercialization Steps w/in PLC (5) - ANSWER- 1. launch/production
2. Growth, Maturity/saturation, decline
3. withdrawal
4. commercialization
5. manufacturing operations
Launch - phase 1 of commercialization - ANSWER- process of introducing a new
product to market.. Gain awareness
analysis = increase familiarity, expand market share
stages of launch (4) - ANSWER- 1. internal communication
2. pre-launch activities (distribution and ensures distribution partners have resources
and knowledge)
3. external communications (PR, advertising)
4. pricing strategies
strategies of launch/introduction (commercialization) (5) - ANSWER- 1. competition =
none
2. product = one
3. price = skimming or penetration
4. promotion = inform, educate
5. place = limited
Growth - phase 2 of commercialization - ANSWER- 2nd stage of PLC during which
sales are increasing at an increasing rate, profits are increasing, and competitors enter
the market
analysis = focus on marketing product improvement and product diversification
strategies of growth (commercialization) (5) - ANSWER- 1. competition = growing
2. product = more versions
3. price = gain share, deal
